Italian Wine Brand Manager

EMW (Hong Kong) Trading Company Limited; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

EMW (Hong Kong) Trading Company Limited seeks an Italian Wine Brand Manager to lead the development and performance of its Italian wine portfolio across Hong Kong and Macau. You will work closely with winery partners and internal teams to drive brand strategy, integrated marketing plans, and profitability for sustainable growth.

You will develop annual marketing plans, coordinate cross-function initiatives, manage P&L, and translate market insights into actionable recommendations.

Qualifications

• Bachelor's degree or higher in a relevant field.
• 3+ years in brand management/marketing within wine, spirits, or FMCG.
• Strong understanding of the Hong Kong and Macau markets.

Responsibilities

• Develop and execute brand strategies and annual marketing plans for Italian wine portfolio across HK and Macau.
• Lead cross-functional planning with sales, marketing, finance and operations to align objectives.
• Manage brand-level P&L and monitor performance versus objectives.
• Analyze sales, category trends, channels, and competitors to identify growth opportunities.
• Translate market data into actionable brand recommendations and priorities.
• Coordinate with winery partners for events, tastings, and marketing initiatives.
• Provide timely brand updates and product information to internal teams.
• Prepare brand performance reports and plan upcoming campaigns.
• Conduct market research to support business development.

Skills

Brand management

Marketing strategy

Stakeholder management

Analytical mindset

Education

Bachelor's degree

Tools

CRM software

Excel

Job description

The Italian Wine Brand Manager will lead the development and performance of EMW's Italian wine portfolio across Hong Kong and Macau. Working closely with winery partners and internal teams, the role will oversee brand strategy, integrated marketing plans, and brand profitability to strengthen market presence and drive sustainable growth.

Key responsibilities

Develop and execute brand strategies and annual marketing plans for the Italian wine portfolio across Hong Kong and Macau.

Lead cross-functional planning with sales, marketing, finance, and sales operations to align brand objectives and optimise performance across channels.

Manage brand-level profit and loss (P&L), working with relevant teams to monitor performance against agreed objectives.

Analyse sales performance, category trends, channel dynamics, and competitor activity to identify growth opportunities and recommend adjustments to brand strategy.

Translate market intelligence and business data into actionable recommendations on brand positioning and commercial priorities.

Serve as the primary liaison between EMW Hong Kong & Macau and its Italian winery partners, maintaining strong and productive relationships.

Plan and deliver brand events, tastings, wine fairs, and other marketing initiatives in collaboration with sales and marketing teams.

Provide sales, finance, and sales operations teams with timely brand updates, marketing plans, and relevant product information.

Prepare internal brand performance reports and recommend priorities for upcoming marketing campaigns and seasonal activities.

Conduct research on target clients and market opportunities to support business development.

About you

Bachelor's degree or above

A minimum of three years' relevant experience in brand management, marketing, or sales within wine and spirits, FMCG, retail, or a related sector; relevant management consulting experience will also be considered.

A sound understanding of wine, the wine trade, and the Hong Kong and Macau market

Strong relationship-building, communication, presentation, and influencing skills.

An analytical mindset, with the ability to turn data and market insights into practical business recommendations.

Strong planning and organisational skills, with the ability to coordinate multiple projects and stakeholders.

A collaborative, proactive, and results-oriented approach.

Fluency in spoken and written English; Italian language skills would be an advantage but are not essential.