Asia Brand Activation Leader

Manulife John Hancock; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Manulife John Hancock in Hong Kong is seeking a Brand Activation Manager to drive impactful brand experiences across Asia. You will coordinate sponsorships, longevity and community initiatives, employer branding programs, and integrated campaigns with regional and local partners.

Collaborate with Marketing, Product, Distribution and Compliance to ensure activations meet brand objectives, manage budgets, and track outcomes from planning through post-launch reviews.

Qualifications

• Bachelor's degree in Communications, Marketing, Event Management, Business Administration, or related discipline.
• Minimum 5 years of experience in event management, brand activation, sponsorship marketing, integrated campaigns, or hospitality programs.
• Proven experience managing large-scale events, sponsorship activations, and multi-stakeholder projects.
• Experience coordinating external agencies, suppliers, and production vendors.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Excellent written and verbal communication skills in English, with the ability to develop clear, engaging content.
• Strong organizational skills and attention to detail in a fast-paced environment.
• Demonstrated ability to work collaboratively across teams, functions, and markets.
• Proficiency in Microsoft Office applications and project management tools.

Responsibilities

• Support local markets in implementing longevity and community-focused activation programs and events.
• Capture and share best practices, insights, and learnings to strengthen activation capabilities across markets.
• Coordinate with stakeholders to ensure activations align with brand and business objectives.
• Support the planning and execution of sponsorship activations, including marathon sponsorships and hospitality programs.
• Coordinate event logistics, agency partners, vendors, and internal stakeholders to deliver engaging brand experiences.
• Assist in maximizing sponsorship opportunities to strengthen customer, partner, and employee engagement.
• Support the execution of brand and product marketing campaigns from planning through launch.
• Coordinate content development, agency deliverables, production timelines, and activation activities across channels.
• Collaborate with Marketing, Product, Distribution, Communications, Legal, Compliance, and other stakeholders to facilitate smooth campaign delivery.
• Support campaign reporting and post-launch evaluations to capture insights and learnings.
• Manage branded merchandise and activation assets to support employer branding and employee engagement initiatives.
• Coordinate asset production, inventory management, distribution, and vendor activities.
• Ensure branded materials align with corporate brand standards and activation objectives.
• Support the development and day to day management of the annual regional brand budget
• Track spending, commitments, and accruals to ensure adherence to approved budgets; provide regular budget reports and identify risks and variances.
• Manage purchase orders, invoices, vendor payments, and financial approvals
• Ensure compliance with procurement, finance, and governance policies, including budget timelines.
• Support annual planning, business case development, and budget submissions.

Skills

Project management

Cross-functional collaboration

Event management

Sponsorship activation

Budgeting

English communication

Education

Bachelor's degree

Tools

MS Office

PM tools

Job description

Manulife John Hancock in Hong Kong is seeking a Brand Activation Manager to drive impactful brand experiences across Asia. You will coordinate sponsorships, longevity and community initiatives, employer branding programs, and integrated campaigns with regional and local partners.

Collaborate with Marketing, Product, Distribution and Compliance to ensure activations meet brand objectives, manage budgets, and track outcomes from planning through post-launch reviews.