Brand Activation Manager, Asia (Hybrid)

Manulife; Hong Kong; Hybrid; HKD 550,000 - 850,000; Full time

Benefits offered by this job

Hybrid working arrangement

Job summary

Manulife is seeking a highly organized Brand Activation Manager to lead impactful brand experiences across Asia. You will coordinate longevity, community activation, sponsorships, and integrated campaigns with regional teams, agencies and partners to ensure activations are delivered seamlessly and aligned with brand objectives.

Based in Hong Kong with a hybrid working arrangement, you will manage budgets, suppliers and cross‑functional collaboration to drive employer branding, events and product

Qualifications

• Bachelor's degree in a related discipline is required.
• Minimum 5 years of experience in event management, brand activation, sponsorship marketing, or related fields.
• Proven experience managing large-scale events and multi-stakeholder projects.
• Experience coordinating external agencies, suppliers, and production vendors.
• Strong written and verbal English communication, plus excellent organizational skills.

Responsibilities

• Longevity & Community Activation: support local markets with activation programs and events, share best practices.
• Sponsorship & Event Activation: plan and execute sponsorship activations and hospitality programs, manage event logistics.
• Brand & Product Campaign Activation: support planning through launch of brand and product campaigns, coordinate timelines and assets.
• Employer Brand Activation: manage branded merchandise and activation assets, ensure alignment with employer branding.
• Brand Planning & Budget: assist in annual regional brand budget, track expenses, manage POs and vendor payments.

Skills

Project management

Cross-functional collaboration

Event coordination

English proficiency

Attention to detail

Stakeholder management

Education

Bachelor's degree in Communications, Marketing, Event Management, Business Administration, or related discipline

Tools

Microsoft Office

Project management tools

Job description

Manulife is seeking a highly organized Brand Activation Manager to lead impactful brand experiences across Asia. You will coordinate longevity, community activation, sponsorships, and integrated campaigns with regional teams, agencies and partners to ensure activations are delivered seamlessly and aligned with brand objectives.

Based in Hong Kong with a hybrid working arrangement, you will manage budgets, suppliers and cross‑functional collaboration to drive employer branding, events and product