Manager, Brand Activation, Asia

Company 331 - Manulife Financial Asia Limited

Hong Kong

Hybrid

HKD 420,000 - 660,000

Full time

8 days ago

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Job summary

Manulife/John Hancock is seeking a Brand Activation Manager to drive longevity, community, sponsorship, and product campaigns across Asia. You will coordinate with regional and local teams, agencies, and vendors to deliver engaging experiences aligned with brand objectives.

The role requires a strong project manager with excellent English communication and a track record of delivering large-scale activations, events, and multi-stakeholder programs.

Qualifications

Bachelor's degree in Communications, Marketing, Event Management, Business Administration, or related discipline.
Minimum 5 years of experience in event management, brand activation, sponsorship marketing, integrated campaigns, or hospitality programs.
Proven experience managing large-scale events, sponsorship activations, and multi-stakeholder projects.
Experience coordinating external agencies, suppliers, and production vendors.
Strong project management skills with the ability to manage multiple priorities simultaneously.
Excellent written and verbal communication skills in English, with the ability to develop clear, engaging, and structured content.
Strong organizational skills and attention to detail within a fast-paced, deadline-driven environment.
Demonstrated ability to work collaboratively across teams, functions, and markets.
Proficiency in Microsoft Office applications and project management tools.

Responsibilities

Longevity & Community Activation: Support local markets in implementing longevity and community-focused activation programs and events. Capture and share best practices, insights and learnings to strengthen activation capabilities and consistency across markets. Coordinate with stakeholders to ensure activations align with Manulife's brand and business objectives.
Sponsorship & Event Activation: Support the planning and execution of sponsorship activations, including marathon sponsorships and hospitality programs. Coordinate event logistics, agency partners, vendors, and internal stakeholders to deliver engaging brand experiences. Assist in maximizing sponsorship opportunities to strengthen customer, partner, and employee engagement.
Brand & Product Campaign Activation: Support the execution of brand and product marketing campaigns from planning through launch. Coordinate content development, agency deliverables, production timelines, and activation activities across channels. Collaborate with Marketing, Product, Distribution, Communications, Legal, Compliance, and other stakeholders to facilitate smooth campaign delivery. Support campaign reporting and post-launch evaluations to capture insights and learnings.
Employer Brand Activation: Manage branded merchandise and activation assets to support employer branding and employee engagement initiatives. Coordinate asset production, inventory management, distribution, and vendor activities. Ensure branded materials align with corporate brand standards and activation objectives.
Brand Planning & Budget: Support the development and day-to-day management of the annual regional brand budget. Track spending, commitments, and accruals to ensure adherence to approved budgets; provide regular budget reports and identify risks and variances. Manage purchase orders, invoices, vendor payments, and financial approvals. Ensure compliance with procurement, finance, and governance policies, including budget timelines. Support annual planning, business case development, and budget submissions.

Skills

Project management

Cross-functional collaboration

English communication

Education

Bachelor's degree in Communications, Marketing, Event Management, Business Administration, or related

Tools

Microsoft Office

PM tools

Job description

We are looking for a highly organized and collaborative Brand Activation Manager to support the delivery of impactful brand experiences across Asia. In this role, you will coordinate the execution of sponsorships, longevity and community initiatives, employer branding programs, and integrated brand and product campaigns that bring the Manulife brand to life. Working closely with regional and local stakeholders, agency partners, and cross-functional teams, you will help ensure activations are delivered seamlessly, consistently, and in alignment with our brand objectives.

Position Responsibilities:

Longevity & Community Activation: Support local markets in implementing longevity and community-focused activation programs and events. Capture and share best practices, insights and learnings to strengthen activation capabilities and consistency across markets. Coordinate with stakeholders to ensure activations align with Manulife's brand and business objectives.
Sponsorship & Event Activation: Support the planning and execution of sponsorship activations, including marathon sponsorships and hospitality programs. Coordinate event logistics, agency partners, vendors, and internal stakeholders to deliver engaging brand experiences. Assist in maximizing sponsorship opportunities to strengthen customer, partner, and employee engagement.
Brand & Product Campaign Activation: Support the execution of brand and product marketing campaigns from planning through launch. Coordinate content development, agency deliverables, production timelines, and activation activities across channels. Collaborate with Marketing, Product, Distribution, Communications, Legal, Compliance, and other stakeholders to facilitate smooth campaign delivery. Support campaign reporting and post-launch evaluations to capture insights and learnings.
Employer Brand Activation: Manage branded merchandise and activation assets to support employer branding and employee engagement initiatives. Coordinate asset production, inventory management, distribution, and vendor activities. Ensure branded materials align with corporate brand standards and activation objectives.
Brand Planning & Budget: Support the development and day-to-day management of the annual regional brand budget. Track spending, commitments, and accruals to ensure adherence to approved budgets; provide regular budget reports and identify risks and variances. Manage purchase orders, invoices, vendor payments, and financial approvals. Ensure compliance with procurement, finance, and governance policies, including budget timelines. Support annual planning, business case development, and budget submissions.

Required Qualifications:

Bachelor's degree in Communications, Marketing, Event Management, Business Administration, or a related discipline.
Minimum 5 years of experience in event management, brand activation, sponsorship marketing, integrated campaigns, or hospitality programs.
Proven experience managing large-scale events, sponsorship activations, and multi-stakeholder projects.
Experience coordinating external agencies, suppliers, and production vendors.
Strong project management skills with the ability to manage multiple priorities simultaneously.
Excellent written and verbal communication skills in English, with the ability to develop clear, engaging, and structured content.
Strong organizational skills and attention to detail within a fast-paced, deadline-driven environment.
Demonstrated ability to work collaboratively across teams, functions, and markets.
Proficiency in Microsoft Office applications and project management tools.

When you join our team:

We'll empower you to learn and grow the career you want. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we'll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Working Arrangement Hybrid

We're Manulife. And we're on a mission to make decisions easier and lives better. Better is what drives us. It's what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It's the reason we're dedicated to investing in digital innovation and industry-leading AI, and accelerating a sustainable and economically inclusive future. Joining us means you'll be empowered to learn and grow your career. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you'll help shape the future you want to see - and discover that better can take you anywhere you want to go. We're proud of our accomplishments and recognition.

Recent awards include: