APAC Regional Visual Merchandising Leader

LVMH Fragrance Brands; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

LVMH Fragrance Brands in Hong Kong seeks a senior regional Visual Merchandising lead to drive APAC strategy for Travel Retail and Local Markets, translating global brand direction into consistent retail experiences across counters, launches, POSM and events.

You will partner with store design, regional architects and marketing, set sustainability and cost-conscious standards, train local teams, and travel frequently across Asia Pacific to ensure high-impact storytelling and flawless execution.

Qualifications

• Degree in Visual Merchandising, Design, Architecture, Interior Design or a related field.
• 8-10 years of progressive VM experience, including regional responsibility; luxury beauty, fashion or Travel Retail experience preferred.
• Strong expertise in VM strategy, retail storytelling, launches, POSM and multi-market implementation, with experience partnering on store-design or retail fit-out projects.
• Proficiency in Adobe Creative Suite, AutoCAD or equivalent; 3D visualization is an advantage.
• Effective people leader with influencing, negotiation and presentation skills across cultures and seniority levels.
• Fluent in written and spoken English; Mandarin or another Asian language is an advantage.
• Willing to travel frequently across Asia Pacific.

Responsibilities

• Lead the regional VM strategy for Travel Retail and Local Markets, elevating brand image through consistent, innovative and cost-effective execution.
• Oversee animations and permanent-counter VM from 3D design through installation, follow-up and quality review.
• Standardize POSM design and implementation across markets, coordinating with HQ and Regional Architect Managers.
• Translate market needs into regional solutions and ensure VM principles are incorporated into new-counter projects.
• Partner with Store Design and Regional Architect Managers to integrate VM requirements into new counters and renovations.
• Align layouts, materials, fixtures, POSM and technical solutions to meet brand, quality, budget and sustainability standards.
• Develop and publish regional VM launch guidelines; audit execution and train local merchandising teams.
• Align internal stakeholders through reviews of launches, animations and events.
• Consolidate HQ POSM forecasts with local VM teams; coordinate regional production for TR and LM.
• Adapt HQ design concepts for regional promotions, animations, pop-ups and events; supervise quality, timeline and budget.
• Partner with Marketing on retail-entertainment concepts and contribute to regional events and meetings.
• Lead, coach and develop the VM team; allocate resources and foster collaboration and continuous improvement.
• Build team capability through feedback, coaching and development planning; support knowledge sharing.

Skills

VM strategy

Retail storytelling

Launch management

POSM design

Multi-market implementation

Budget management

Supplier management

People leadership

English fluency

Education

Degree in Visual Merchandising/Design/Architecture/Interior Design

Tools

Adobe Creative Suite

AutoCAD

3D visualization

Job description

LVMH Fragrance Brands in Hong Kong seeks a senior regional Visual Merchandising lead to drive APAC strategy for Travel Retail and Local Markets, translating global brand direction into consistent retail experiences across counters, launches, POSM and events.

You will partner with store design, regional architects and marketing, set sustainability and cost-conscious standards, train local teams, and travel frequently across Asia Pacific to ensure high-impact storytelling and flawless execution.