Senior Regional Visual Merchandising Manager

LVMH Fragrance Brands; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

LVMH Fragrance Brands in Hong Kong seeks a senior regional Visual Merchandising lead to drive APAC strategy for Travel Retail and Local Markets, translating global brand direction into consistent retail experiences across counters, launches, POSM and events.

You will partner with store design, regional architects and marketing, set sustainability and cost-conscious standards, train local teams, and travel frequently across Asia Pacific to ensure high-impact storytelling and flawless execution.

Qualifications

• Degree in Visual Merchandising, Design, Architecture, Interior Design or a related field.
• 8-10 years of progressive VM experience, including regional responsibility; luxury beauty, fashion or Travel Retail experience preferred.
• Strong expertise in VM strategy, retail storytelling, launches, POSM and multi-market implementation, with experience partnering on store-design or retail fit-out projects.
• Proficiency in Adobe Creative Suite, AutoCAD or equivalent; 3D visualization is an advantage.
• Effective people leader with influencing, negotiation and presentation skills across cultures and seniority levels.
• Fluent in written and spoken English; Mandarin or another Asian language is an advantage.
• Willing to travel frequently across Asia Pacific.

Responsibilities

• Lead the regional VM strategy for Travel Retail and Local Markets, elevating brand image through consistent, innovative and cost-effective execution.
• Oversee animations and permanent-counter VM from 3D design through installation, follow-up and quality review.
• Standardize POSM design and implementation across markets, coordinating with HQ and Regional Architect Managers.
• Translate market needs into regional solutions and ensure VM principles are incorporated into new-counter projects.
• Partner with Store Design and Regional Architect Managers to integrate VM requirements into new counters and renovations.
• Align layouts, materials, fixtures, POSM and technical solutions to meet brand, quality, budget and sustainability standards.
• Develop and publish regional VM launch guidelines; audit execution and train local merchandising teams.
• Align internal stakeholders through reviews of launches, animations and events.
• Consolidate HQ POSM forecasts with local VM teams; coordinate regional production for TR and LM.
• Adapt HQ design concepts for regional promotions, animations, pop-ups and events; supervise quality, timeline and budget.
• Partner with Marketing on retail-entertainment concepts and contribute to regional events and meetings.
• Lead, coach and develop the VM team; allocate resources and foster collaboration and continuous improvement.
• Build team capability through feedback, coaching and development planning; support knowledge sharing.

Skills

VM strategy

Retail storytelling

Launch management

POSM design

Multi-market implementation

Budget management

Supplier management

People leadership

English fluency

Education

Degree in Visual Merchandising/Design/Architecture/Interior Design

Tools

Adobe Creative Suite

AutoCAD

3D visualization

Job description

Lead the Asia Pacific Visual Merchandising strategy for Travel Retail and Local Markets, translating global brand direction and market needs into consistent, innovative and sustainable retail experiences. The role drives excellence across permanent counters, launches, animations, POSM and events while strengthening local capabilities, stakeholder alignment and cost-effective execution to enhance brand desirability and commercial impact.

Job Responsibilities

Regional Visual Merchandising Strategy & Execution

• Lead the regional VM strategy for Travel Retail (TR) and Local Markets (LM), elevating brand image through consistent, innovative and cost-effective execution.
• Oversee animations and permanent-counter VM from 3D design through installation, follow-up and quality review.
• Standardize POSM design and implementation across markets, coordinating new developments with HQ and Regional Architect Managers.
• Translate market needs into regional solutions and ensure VM principles are incorporated into new-counter projects.

Store Design Alignment

• Partner closely with Store Design and Regional Architect Managers to ensure VM requirements, customer journey and brand storytelling are integrated into new counters, renovations and retail concepts from design development through installation.
• Align layouts, materials, fixtures, POSM and technical solutions to deliver cohesive, operationally effective spaces that meet brand, quality, budget and sustainability standards.

Guidelines, Governance & Capability Building

• Develop and publish regional VM launch guidelines for TR and LM, covering launch codes, planograms, POSM design and technical support, and promotional recommendations.
• Audit execution through market visits, reinforce compliance with VM standards, and train local merchandising teams on guidelines and tools.
• Align internal stakeholders through regular reviews of launches, animations and events.

POSM Planning & Production

• Consolidate HQ POSM forecasts with local VM teams, validate market requirements, and coordinate regional production for TR and LM.

Promotions, Animations & Events

• Adapt HQ design concepts for regional promotions, animations, pop-ups and events across TR and LM.
• Supervise execution to required quality, timeline and budget standards.
• Partner with Marketing on retail-entertainment concepts and contribute to special regional events and meetings.

Team Management

• Lead, coach and develop the VM team, setting clear priorities, responsibilities and performance expectations.
• Allocate resources across projects and markets, monitor workload and delivery, and foster collaboration, accountability and continuous improvement.
• Build team capability through regular feedback, coaching and development planning while supporting knowledge sharing with local VM teams.

Sustainable Visual Merchandising

• Set and communicate VM sustainability KPIs to agencies, suppliers and internal teams.
• Consolidate data for sustainability reporting and identify more sustainable methods, materials and vendors.
• Promote participation in Life in Store training and embed sustainability practices across the team.

Profile

Degree in Visual Merchandising, Design, Architecture, Interior Design or a related field. 8-10 years of progressive VM experience, including regional responsibility; luxury beauty, fashion or Travel Retail experience preferred. Strong expertise in VM strategy, retail storytelling, launches, POSM and multi-market implementation, with experience partnering on store-design or retail fit-out projects. Proven project, budget and supplier management skills, with proficiency in Adobe Creative Suite, AutoCAD or equivalent; 3D visualization is an advantage. Effective people leader with strong influencing, negotiation and presentation skills across cultures, functions and seniority levels. Highly organized, hands-on and detail-oriented, able to manage competing regional priorities and deadlines. Fluent in written and spoken English; Mandarin or another Asian language is an advantage. Willing to travel frequently across Asia Pacific.