Marketing Director, APAC

Bonhams (Hong Kong) Limited; Hong Kong; On-site; HKD 1,500,000 - 2,300,000; Full time

Job summary

Bonhams is seeking a strategic, commercially minded marketing leader to shape and deliver the APAC marketing strategy. You will translate business objectives into focused, measurable plans and work with regional teams, global specialists and agencies to drive profitable growth across Asia Pacific.

The role requires senior stakeholder management, digital marketing expertise, and the ability to balance competing priorities while maintaining brand consistency across markets.

Job description

We are seeking a strategic and commercially minded marketing leader to shape and deliver Bonhams' marketing strategy across Asia Pacific. You will identify where and how marketing can drive profitable growth, strengthen our position in priority markets and translate business objectives into focused, measurable plans. The role centres on strategic leadership, commercial judgement, digital marketing expertise and senior stakeholder management. You will align regional leadership, specialists and global marketing around clear growth priorities, securing support for investment choices and managing competing demands. Campaign execution will sit primarily with the regional team, global specialists and agency partners, with limited direct delivery by this role.

Key responsibilities

Act as the senior marketing partner to the APAC Managing Director and category leaders, translating commercial ambitions into agreed marketing priorities.

Build trusted relationships with specialists and global functions; establish clear briefs, responsibilities, decision processes and realistic expectations.

Influence and challenge senior stakeholders using client insight, performance evidence and commercial judgement; resolve competing requests and secure alignment on trade-offs.

Represent APAC needs within global marketing planning and ensure regional decisions support the wider Bonhams strategy.

Develop and own the APAC marketing strategy and annual plan, aligned with Bonhams' global direction, regional business priorities and financial objectives.

Prioritise markets, collecting categories and client segments using commercial potential, client insight and performance data; make clear recommendations on where to invest and what to stop.

Lead the regional digital marketing approach across paid search, paid social, organic social, search engine optimisation, content and CRM, working with global channel owners and specialist agencies.

Set the strategy for relevant regional platforms, including WeChat and Xiaohongshu, and the role of Instagram within the wider APAC channel plan.

Translate Bonhams' global positioning and brand platform into locally relevant campaigns, maintaining a consistent identity and tone of voice across APAC.

Lead, coach and develop the regional marketing team, setting clear priorities, responsibilities and standards of delivery.

About you

Senior marketing leadership experience across multiple APAC markets, with a strong understanding of differences in client behaviour, culture, media and digital platforms.

Proven experience translating business strategy into prioritised marketing plans, investment decisions and measurable commercial results.

Substantial digital marketing experience spanning acquisition, performance marketing, CRM and conversion optimisation, with the depth to challenge agencies and guide execution.

A track record of improving the quality and efficiency of client acquisition, alongside retention, repeat purchase or customer lifetime value.

Strong analytical and financial skills, including budget ownership, forecasting, business cases and evaluation of marketing effectiveness.

Exceptional stakeholder management skills, with a record of influencing senior leaders, challenging constructively and resolving competing commercial priorities in a regional or global matrix.

Experience leading teams and agencies through clear direction, delegation and accountability, while maintaining focus on strategy and business outcomes.

Excellent communication and presentation skills, with the ability to explain complex findings clearly and turn them into practical decisions.

Fluency in English, Cantonese and Mandarin. The ability to work effectively across cultures and international teams.

About us

Bonhams is a global auction house with a heritage dating back to 1793, connecting collectors with exceptional objects across art, luxury and collectables. Our marketing brings these objects and their stories to life, builds lasting client relationships and supports the commercial success of the business.