APAC Brand Lead: China Digital & Partnerships

Kostroma Limited; Hong Kong; Vor Ort; HKD 900.000 - 1.500.000; Vollzeit

Zusammenfassung

Kostroma Limited in Hong Kong seeks a senior marketing leader to drive China-focused APAC brand leadership. You will adapt global brand strategy for local markets, manage licensees, and lead digital campaigns with NYHQ alignment. Strong cross-functional coordination and regional partner management are essential.

You will develop APAC plans, oversee WeChat/Douyin/KOL activities, and provide China consumer insights to shape global strategy, while tracking ROI and market trends to inform decisions.

Qualifikationen

• Bachelor's degree or higher in Marketing, Communications, Fashion, or related design discipline.
• 7+ years in marketing with expertise in China digital platforms and e-commerce.
• Fluent in Mandarin and English, strong negotiator with licensees/distributors, data-savvy.

Aufgaben

• Adapt and execute brand strategy across APAC, aligning with local preferences and digital ecosystem.
• Work with China licensees to approve marketing plans, events and retail activations within guidelines.
• Identify local collaboration opportunities with partners and campaigns.
• Develop APAC marketing plans (digital, social, OOH, influencer) in partnership with NYHQ.
• Lead China-specific digital strategies (WeChat, Douyin, KOL campaigns, Tmall) with NYHQ oversight.
• Provide China consumer insights to inform global strategies and report ROI & metrics.
• Support APAC Brand Management with partner development and regional opportunities.
• Build distributor and licensing partner relationships and identify regional brand-building opportunities.
• Serve as liaison across NYHQ, APAC markets and partners, coordinating cross-functional priorities.
• Attend NYHQ meetings and travel to NY, China cities, and APAC markets as needed.

Kenntnisse

China marketing

Mandarin & English fluency

Digital platform expertise

Negotiation with partners

Bridge global and local teams

Data analytics literacy

Ausbildung

Bachelor's degree or higher in Marketing or related field

Tools

Aliyun Analytics

Weibo Analytics

Jobbeschreibung

Kostroma Limited in Hong Kong seeks a senior marketing leader to drive China-focused APAC brand leadership. You will adapt global brand strategy for local markets, manage licensees, and lead digital campaigns with NYHQ alignment. Strong cross-functional coordination and regional partner management are essential.

You will develop APAC plans, oversee WeChat/Douyin/KOL activities, and provide China consumer insights to shape global strategy, while tracking ROI and market trends to inform decisions.