APAC Digital Marketing & E‑commerce Lead (Watch)

Michael Page; Hong Kong; On-site; HKD 700,000 - 1,000,000; Full time

Job summary

Michael Page is recruiting a Digital Marketing & E-commerce Manager - Watch to lead APAC online growth across leading marketplaces and social channels. The role combines strategy development, content and influencer campaigns, and marketplace operations across HKTVmall, Lazada, Shopee, Tmall, and JD.com.

The ideal candidate will bring 6+ years in digital marketing or marketplace management, fluency in English and Chinese preferred, and a commercially driven mindset to accelerate revenue and brand

Qualifications

• Bachelor's degree in Marketing or related field.
• 6+ years in digital marketing or online marketplace management.
• Proven revenue growth on APAC e-commerce platforms such as HKTVmall, Lazada, Shopee, Tmall, and JD.com.
• Hands-on paid media, social media, and customer acquisition campaigns.
• Fluent in English and Chinese preferred.

Responsibilities

• Develop and implement digital marketing strategies across APAC to increase brand awareness and engagement.
• Manage social media platforms including Instagram, Facebook, Threads, and Xiaohongshu (RED).
• Plan and execute content, influencer, and performance marketing campaigns across digital channels.
• Analyze campaign performance and consumer insights to improve ROI and marketing effectiveness.
• Identify emerging digital trends and growth opportunities to support APAC expansion.
• Develop and execute e-commerce strategies to drive revenue growth across APAC markets.
• Manage marketplace operations on HKTVmall, Lazada, Shopee, Tmall, JD.com, and other channels.
• Optimize product listings, pricing, promotions, and conversion performance to maximize sales.
• Monitor KPIs including traffic, sales, customer acquisition, and profitability.
• Collaborate with internal and external stakeholders to deliver best-in-class online experiences.

Skills

Digital marketing

E-commerce management

Paid media

Social media

Performance marketing

Stakeholder management

Bilingual English/Chinese

Education

Bachelor's degree in Marketing

Tools

HKTVmall

Lazada

Shopee

Tmall

JD.com

Job description

Michael Page is recruiting a Digital Marketing & E-commerce Manager - Watch to lead APAC online growth across leading marketplaces and social channels. The role combines strategy development, content and influencer campaigns, and marketplace operations across HKTVmall, Lazada, Shopee, Tmall, and JD.com.

The ideal candidate will bring 6+ years in digital marketing or marketplace management, fluency in English and Chinese preferred, and a commercially driven mindset to accelerate revenue and brand