APAC B2B Marketing Specialist — Social & Campaigns

Michael Page (Hong Kong); Hong Kong; On-site; HKD 246,000 - 268,000; Full time

Job summary

Michael Page International (Hong Kong) Limited is seeking a versatile B2B Marketing Specialist to develop and execute engaging content across digital channels, with a strong focus on Line and YouTube in APAC. You will support integrated campaigns, product launches, lead generation, and promotional activities across APAC markets, while coordinating social media content calendars and assets.

This role requires English and Chinese fluency, a collaborative mindset, and strong project management in a

Qualifications

• Bachelor's degree in Marketing or related field.
• 2+ years in B2B marketing or tech sectors.
• Experience with social media marketing and digital campaigns.
• Fluent English and Chinese written and spoken.

Responsibilities

• Develop and execute B2B marketing content across digital channels in APAC.
• Plan and run integrated marketing campaigns and product launches.
• Manage social media calendars and ensure brand alignment.
• Create marketing assets: visuals, EDMs, presentations.
• Analyze campaigns and report performance with actionable insights.
• Coordinate events, exhibitions, and customer activities.

Skills

Social media management

Content creation

Copywriting

Project management

English-Chinese bilingual

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketing automation tools

Marketing analytics tools

Job description

Michael Page International (Hong Kong) Limited is seeking a versatile B2B Marketing Specialist to develop and execute engaging content across digital channels, with a strong focus on Line and YouTube in APAC. You will support integrated campaigns, product launches, lead generation, and promotional activities across APAC markets, while coordinating social media content calendars and assets.

This role requires English and Chinese fluency, a collaborative mindset, and strong project management in a