Global Digital Marketing & E-Commerce Director, Beauty

Michael Page (Hong Kong); Hong Kong; On-site; HKD 65,000 - 80,000; Full time

Job summary

Michael Page International (Hong Kong) Limited is seeking an Associate Director, Global Digital Marketing & E-Commerce to steer a premium beauty brand across international markets. This role shapes global digital strategy, drives online revenue, and builds consumer engagement in a fast-growing, digitally focused environment.

You will oversee social media, content localization, influencer partnerships, and performance marketing across D2C and marketplace platforms, ensuring premium brand

Qualifications

• 8+ years in Digital Marketing, E-commerce, Growth Marketing or Brand Marketing

Responsibilities

• Develop and execute global digital marketing strategies aligned with growth objectives.
• Drive customer acquisition, engagement, retention, and conversion across international markets.
• Identify emerging consumer trends, digital technologies, and platform opportunities to enhance brand competitiveness.
• Lead online revenue growth across direct-to-consumer and marketplace channels.
• Develop and optimize customer journeys to improve conversion rates and CLV.
• Drive performance across regional marketplaces and social commerce platforms.
• Partner with commercial teams to build growth plans for existing and emerging markets.
• Develop and execute social media strategies across key channels including Instagram, TikTok, Facebook, YouTube, and others.
• Lead content planning and storytelling initiatives that strengthen brand positioning and engagement.
• Oversee content localization across markets and ensure premium brand standards.

Skills

Digital Marketing

E-commerce

Growth Marketing

Brand Marketing

Tools

Shopee

TikTok

Meta

Google

Instagram

Influencer Marketing

Job description

Michael Page International (Hong Kong) Limited is seeking an Associate Director, Global Digital Marketing & E-Commerce to steer a premium beauty brand across international markets. This role shapes global digital strategy, drives online revenue, and builds consumer engagement in a fast-growing, digitally focused environment.

You will oversee social media, content localization, influencer partnerships, and performance marketing across D2C and marketplace platforms, ensuring premium brand