APAC Content Strategy Lead — Digital Engagement & Growth

5405 Invesco Hong Kong Limited; Hong Kong; Hybrid; HKD 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Hybrid work schedule

Learning and development programs

Health & wellbeing benefits

Parental Leave benefits

Employee stock purchase plan

Job summary

Invesco is seeking a senior content strategist to lead Asia-wide content initiatives across equity, fixed income, multi-asset, and macro themes. You will drive narrative across digital, web, video, and sales materials while guiding a high-performing team and coordinating with marketing, product, and sales stakeholders.

The role emphasizes governance, data-driven optimization, and collaboration with APAC and global teams to align messaging and campaigns across regions.

Qualifications

• 8-10+ years in content marketing, investment communications or related financial services roles.
• Excellent writing, editing, storytelling and presentation skills.
• Proven people leadership and stakeholder management experience.

Responsibilities

• Develop and execute Asia's content strategy across equities, fixed income, alternatives, multi-asset, and macro themes.
• Lead creation of investment marketing content across digital, social, web, video, email, presentations, and sales materials.
• Drive content campaigns, product launches, thought leadership, and market event communications.
• Partner with sales teams to deliver client-focused content and tools that support business growth.
• Lead and develop a high-performing content team, setting priorities and ensuring quality execution.
• Manage senior stakeholders across marketing, product, sales, compliance, technology, and operations.
• Improve content governance, workflows, efficiency, and adoption of technology and automation.
• Monitor content performance and use insights to optimize strategy and execution.
• Represent APAC on global content and marketing initiatives.

Skills

Content strategy

Leadership

Storytelling & writing

Multi-channel marketing

Education

Bachelor's degree in Business/Finance/Marketing/Communications

MBA or CFA preferred

Tools

Bloomberg

Morningstar

MS Office (Word, PowerPoint)

Job description

Invesco is seeking a senior content strategist to lead Asia-wide content initiatives across equity, fixed income, multi-asset, and macro themes. You will drive narrative across digital, web, video, and sales materials while guiding a high-performing team and coordinating with marketing, product, and sales stakeholders.

The role emphasizes governance, data-driven optimization, and collaboration with APAC and global teams to align messaging and campaigns across regions.