Lead, Content Strategy & Digital Engagement (Marketing)

5405 Invesco Hong Kong Limited; Hong Kong; Hybrid; HKD 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Hybrid work schedule

Learning and development programs

Health & wellbeing benefits

Parental Leave benefits

Employee stock purchase plan

Job summary

Invesco is seeking a senior content strategist to lead Asia-wide content initiatives across equity, fixed income, multi-asset, and macro themes. You will drive narrative across digital, web, video, and sales materials while guiding a high-performing team and coordinating with marketing, product, and sales stakeholders.

The role emphasizes governance, data-driven optimization, and collaboration with APAC and global teams to align messaging and campaigns across regions.

Qualifications

• 8-10+ years in content marketing, investment communications or related financial services roles.
• Excellent writing, editing, storytelling and presentation skills.
• Proven people leadership and stakeholder management experience.

Responsibilities

• Develop and execute Asia's content strategy across equities, fixed income, alternatives, multi-asset, and macro themes.
• Lead creation of investment marketing content across digital, social, web, video, email, presentations, and sales materials.
• Drive content campaigns, product launches, thought leadership, and market event communications.
• Partner with sales teams to deliver client-focused content and tools that support business growth.
• Lead and develop a high-performing content team, setting priorities and ensuring quality execution.
• Manage senior stakeholders across marketing, product, sales, compliance, technology, and operations.
• Improve content governance, workflows, efficiency, and adoption of technology and automation.
• Monitor content performance and use insights to optimize strategy and execution.
• Represent APAC on global content and marketing initiatives.

Skills

Content strategy

Leadership

Storytelling & writing

Multi-channel marketing

Education

Bachelor's degree in Business/Finance/Marketing/Communications

MBA or CFA preferred

Tools

Bloomberg

Morningstar

MS Office (Word, PowerPoint)

Job description

About Invesco

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

What's in it for you? Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including: Generous annual leave plus flexible paid time off Hybrid work schedule Learning and development programs Health & wellbeing benefits Parental Leave benefits Employee stock purchase plan (if applicable in your region)

Job Description

The position is to lead content strategy across Asia, setting the strategic direction for marketing content creation, digital-first storytelling, and execution across business channels including institutional, retail, insurance, pensions, private banks and other key segments.

Key Responsibilities / Duties

• Develop and execute Asia's content strategy across equities, fixed income, alternatives, multi-asset, and macro themes.
• Lead the creation of investment marketing content across digital, social, web, video, email, presentations, and sales materials.
• Drive content campaigns, product launches, thought leadership, and market event communications.
• Partner with sales teams to deliver client-focused content and tools that support business growth.
• Lead and develop a high-performing content team, setting priorities and ensuring quality execution.
• Manage senior stakeholders across marketing, product, sales, compliance, technology, and operations.
• Improve content governance, workflows, efficiency, and adoption of technology and automation.
• Monitor content performance and use insights to optimize strategy and execution.
• Represent APAC on global content and marketing initiatives.

Requirements

• 8-10+ years' experience in content marketing, investment communications, product marketing, or related financial services roles.
• Bachelor's degree in Business, Finance, Marketing, Communications, or related field.
• MBA and/or CFA preferred.
• Fluent in English, Cantonese, and Mandarin.
• Bloomberg, Morningstar and other data platforms experience a plus.
• Advanced skills in MS Office including Word and PowerPoint.
• Proven people leadership and stakeholder management experience.
• Strong understanding of investment products, markets, and financial communications.
• Experience developing content strategies and delivering multi-channel marketing campaigns.
• Excellent writing, editing, storytelling, and presentation skills.
• Strong project management, commercial judgment, and prioritization skills.
• Interest in digital innovation, AI, automation, and content technology solutions.

Employment Details

Full Time / Part Time Full time Worker Type Employee Job Exempt (Yes / No) Yes Workplace Model At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least four days a week, with one day working outside an Invesco office.

Culture & Diversity

Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable local laws governing non-discrimination in employment.

Personal Data

Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within twelve weeks may consider their application unsuccessful. All related information will be kept in our file for future recruitment purposes. When there are vacancies in our subsidiary or associate companies, we may transfer the application to them for consideration of employment. Under the Personal Data (Privacy) Ordinance, job applicants have a right to request access to, and to request correction of, Personal Data in relation to the application. If job applicants wish to exercise these rights, they should contact the Human Resources department.

To know more about us: About Invesco: https://www.invesco.com/corporate/en/home.html About our Culture: https://www.invesco.com/corporate/en/about-us/our-culture.html About our CR program: https://www.invesco.com/corporate/en/our-commitments/corporate-responsibility.html

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.