APAC Investment Content Strategy Lead

Invesco; Hong Kong; Hybrid; HKD 900,000 - 1,300,000; Full time

Job summary

Invesco is seeking a senior content leader for Asia to shape marketing content strategy across institutional, retail, pensions, and private banks. You will guide digital-first storytelling and multi-channel execution, collaborating with sales and product teams to drive growth.

The role demands 8–10+ years in content marketing or investment communications, with strong leadership and multi-market experience. Fluency in English, Cantonese, and Mandarin is expected, and a global content mindset will

Qualifications

• 8-10+ years in content marketing, investment communications or related financial services roles.
• Bachelor’s degree in Business, Finance, Marketing, Communications, or related field.
• MBA and/or CFA preferred.

Responsibilities

• Develop and execute Asia's content strategy across equities, fixed income, alternatives, multi-asset, and macro themes.
• Lead creation of investment marketing content across digital, social, web, video, email, presentations, and sales materials.
• Drive content campaigns, product launches, thought leadership, and market event communications.
• Partner with sales teams to deliver client-focused content and tools that support business growth.
• Lead and develop a high-performing content team, setting priorities and ensuring quality execution.
• Manage senior stakeholders across marketing, product, sales, compliance, technology, and operations.
• Improve content governance, workflows, efficiency, and adoption of technology and automation.
• Monitor content performance and use insights to optimize strategy and execution.
• Represent APAC on global content and marketing initiatives.

Skills

Content marketing

Investment communications

Product marketing

People leadership

Stakeholder management

Writing & editing

Storytelling

Presentation skills

Project management

Digital innovation

AI & content tech

Education

Bachelor’s degree in Business/Finance/Marketing/Communications

MBA and/or CFA preferred

Tools

Bloomberg

Morningstar

MS Office (Word, PowerPoint)

Job description

Invesco is seeking a senior content leader for Asia to shape marketing content strategy across institutional, retail, pensions, and private banks. You will guide digital-first storytelling and multi-channel execution, collaborating with sales and product teams to drive growth.

The role demands 8–10+ years in content marketing or investment communications, with strong leadership and multi-market experience. Fluency in English, Cantonese, and Mandarin is expected, and a global content mindset will