Lead, Content Strategy & Digital Engagement

Invesco Hong Kong Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Benefits offered by this job

Generous annual leave

Learning and development programs

Parental Leave benefits

Employee stock purchase plan

Job summary

Invesco seeks a senior content marketing leader to set the Asia content strategy across multiple asset classes and channels. The role drives campaigns, launches, and thought leadership while partnering with sales to deliver client-focused tools.

You will lead a high-performing APAC content team and coordinate with global initiatives. The ideal candidate has 8-10+ years in investment communications, strong leadership, and fluency in English, Cantonese, and Mandarin.

Qualifications

• 8-10+ years' experience in content marketing or investment communications.
• Experience leading a content team and managing senior stakeholder relationships.
• Understanding of investment products and financial markets.

Responsibilities

• Lead Asia-wide content strategy across equities, fixed income, alternatives, multi-asset, and macro themes.
• Oversee creation of marketing content across digital, social, web, video, email, presentations, and sales materials.
• Drive content campaigns, product launches, thought leadership, and market event communications.
• Partner with sales teams to deliver client-focused content and tools to grow business.
• Lead and develop a high-performing content team with clear priorities and quality execution.
• Manage senior stakeholders across marketing, product, sales, compliance, technology, and operations.
• Improve governance, workflows, efficiency, and adoption of content tech and automation.
• Monitor content performance and optimize strategy using insights.
• Represent APAC on global content and marketing initiatives.

Skills

English

Cantonese

Mandarin

Leadership

Stakeholder management

Content marketing

Marketing communications

Education

Bachelor's degree in Business/Finance/Marketing/Communications

MBA and/or CFA preferred

Tools

Bloomberg

Morningstar

MS Office (Word, PowerPoint)

Job description

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

What's in it for you?

Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:

• Generous annual leave plus flexible paid time off
• Learning and development programs
• Parental Leave benefits
• Employee stock purchase plan (if applicable in your region)

Job Description

The position is to lead content strategy across Asia, setting the strategic direction for marketing content creation, digital-first storytelling, and execution across business channels including institutional, retail, insurance, pensions, private banks and other key segments.

Key Responsibilities / Duties

• Develop and execute Asia's content strategy across equities, fixed income, alternatives, multi-asset, and macro themes.
• Lead the creation of investment marketing content across digital, social, web, video, email, presentations, and sales materials.
• Drive content campaigns, product launches, thought leadership, and market event communications.
• Partner with sales teams to deliver client-focused content and tools that support business growth.
• Lead and develop a high-performing content team, setting priorities and ensuring quality execution.
• Manage senior stakeholders across marketing, product, sales, compliance, technology, and operations.
• Improve content governance, workflows, efficiency, and adoption of technology and automation.
• Monitor content performance and use insights to optimize strategy and execution.
• Represent APAC on global content and marketing initiatives.

Requirements

• 8-10+ years' experience in content marketing, investment communications, product marketing, or related financial services roles.
• Bachelor's degree in Business, Finance, Marketing, Communications, or related field.
• MBA and/or CFA preferred.
• Fluent in English, Cantonese, and Mandarin.
• Bloomberg, Morningstar and other data platforms experience a plus.
• Advanced skills in MS Office including Word and PowerPoint.
• Proven people leadership and stakeholder management experience.
• Strong understanding of investment products, markets, and financial communications.
• Experience developing content strategies and delivering multi-channel marketing campaigns.
• Excellent writing, editing, storytelling, and presentation skills.
• Strong project management, commercial judgment, and prioritization skills.
• Interest in digital innovation, AI, automation, and content technology solutions.