Assistant Marketing Manager, Beauty Brand Growth

Pias Intercosmex (Hong Kong) Co., Ltd; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Benefits offered by this job

Salary negotiable

Discretionary Bonus

Free Goods

Medical & dental Insurance

Flexible working hours

Job summary

Covermark Hong Kong seeks a proactive Assistant Marketing Manager to plan and execute integrated online and offline marketing initiatives across retail and digital channels. You will drive brand awareness, customer engagement and sales growth with budget-conscious campaign management.

The role requires a minimum of 7 years in marketing, with 3+ years in brand marketing, and a strong track record in skincare/beauty sectors.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations or a related discipline.
• At least 7 years' relevant marketing experience, including a minimum of 3 years in brand marketing, marketing communications or promotional campaign management.
• Experience in the skincare, beauty, retail or FMCG industry is highly preferred.
• Proven track record of planning and executing marketing campaigns that contribute to brand growth and sales performance.
• Strong experience in brand marketing, promotion planning, budget management and campaign performance tracking.
• Strong commercial acumen, with the ability to translate marketing initiatives into measurable business results.
• Excellent project management and execution skills, with the ability to manage multiple priorities and timelines in a fast-paced environment.
• Detail-oriented, analytical and solution-driven, with sound data tracking and reporting capabilities.
• A collaborative and positive team player with strong communication and interpersonal skills.

Responsibilities

• Plan and execute integrated marketing campaigns, including new product launches, seasonal promotions, retail activations and social media initiatives.
• Develop promotional messages and marketing materials across retail, e-commerce and digital channels to strengthen brand visibility, customer engagement and loyalty.
• Work with internal teams, retail partners and external agencies to ensure campaigns are delivered on time and within budget.
• Manage and monitor the Advertising & Promotion budget and ensure ROI.
• Track campaign performance, analyse sales data, and prepare regular reports with actionable recommendations.
• Identify execution challenges and market opportunities and propose practical solutions to improve performance.
• Support development and implementation of brand marketing strategies to drive traffic, conversion, and sustainable growth.

Skills

Marketing strategy

Campaign management

Budget management

Data analysis

MS Excel

MS PowerPoint

Communication

Team collaboration

English

Chinese

Japanese (advantage)

Education

Bachelor's degree in Marketing, Communications, Public Relations or related discipline

Tools

MS Office

Excel

PowerPoint

Job description

Covermark Hong Kong seeks a proactive Assistant Marketing Manager to plan and execute integrated online and offline marketing initiatives across retail and digital channels. You will drive brand awareness, customer engagement and sales growth with budget-conscious campaign management.

The role requires a minimum of 7 years in marketing, with 3+ years in brand marketing, and a strong track record in skincare/beauty sectors.