Analyst, Digital Strategy & Marketing Communications

Wemine Limited; Hong Kong; On-site; HKD 300,000 - 420,000; Full time

Benefits offered by this job

Market-competitive rate

Attractive bonus for contribution

5-day work week

15-day annual leave

Birthday leave

Medical insurance

Job summary

WeMine Limited in Hong Kong is seeking an Analyst, Digital Strategy & Marketing Communications to shape client social media plans, content, and campaigns across Facebook, Instagram and WeChat. You will combine creative thinking with data insights, work under tight deadlines, and collaborate with the marketing team to deliver measurable outcomes in a fast-paced, start-up environment.

Native Chinese and English fluency and a university degree are required, with 2–3 years of marketing experience or

Qualifications

• At least 2–3 years of marketing experience; agency experience is a plus.
• Social media management across Facebook, Instagram, and WeChat with familiarity of other platforms a plus.
• Familiar with website development jargon and mechanisms.
• Native proficiency in both Chinese and English.
• University graduate with ability to articulate ideas.
• High self-motivation and ability to work under pressure and tight deadlines.

Responsibilities

• Strategise clients’ social media channels (Facebook, Instagram, WeChat, LinkedIn) based on business objectives and the creative team.
• Provide consultation on evaluating channel performance and explain platform characteristics and limitations.
• Execute marketing initiatives and contribute to business development for WeMine.
• Assist in other activities as required.

Skills

Social media management

Content planning

Bilingual Chinese/English

Articulate ideas

Self-motivation

Education

University degree

Tools

Facebook

Instagram

WeChat

Job description

Analyst, Digital Strategy & Marketing Communications

Ever thought of becoming the driving brains behind social media accounts and planning captivating content to garner the heart of the right audience, while enjoying the process of creating for different industry contexts?

Why not both? At WeMine we believe marketing is a mix of art and science. Creativity and data analysis go hand-in-hand to deliver compelling brand messages and successful campaigns. If you aspire to become a digital strategist, read on.

WHAT WE ARE LOOKING FOR

Character

Hungry for challenges and achievements

Energetic and entrepreneurial

Lazy enough to find smart ways to work

Observant and curious about different phenomena

Passionate about internet technologies

Education, experience & skills

At least 2–3 years of marketing experience; agency experience is a plus

Social media management skills and experience (Facebook / Instagram / WeChat); familiarity with other internet marketing platforms is an asset

Familiar with website development jargon and mechanisms

Native proficiency in both Chinese and English

University graduate

Ability to articulate ideas

High self-motivation; able to work under pressure and tight deadlines

Candidates with high potential and less experience will be considered for a trainee position

WHAT YOU WILL DO

60% You are the strategist in action Strategise clients’ social media channels (Facebook, Instagram, WeChat, LinkedIn) based on their business objectives and nature, implement content and advertising plans with the creative team, and occasionally manage campaign-based digital experience projects.

20% You are the advisor Provide consultation on evaluating channel performance, help clients make sense of data, and explain the characteristics and limitations of various social platforms.

15% Company growth Execute marketing initiatives and business development plans for WeMine.

5% Ad hoc Assist in other activities as required.

WHAT WE OFFER

Opportunities to work with clients from different industries

Exciting challenges and engaging projects

High visibility to your achievements

Training on chat-app marketing and technology, and ad placement strategies

Opportunities to advocate new entrepreneurial initiatives and turn them into reality

Market-competitive rate

Attractive bonus for significant contribution to business growth

5-day work week, 15-day annual leave, birthday leave, medical insurance, etc.