Digital Strategy & Social Marketing Analyst

Wemine Limited; Hong Kong; On-site; HKD 300,000 - 420,000; Full time

Benefits offered by this job

Market-competitive rate

Attractive bonus for contribution

5-day work week

15-day annual leave

Birthday leave

Medical insurance

Job summary

WeMine Limited in Hong Kong is seeking an Analyst, Digital Strategy & Marketing Communications to shape client social media plans, content, and campaigns across Facebook, Instagram and WeChat. You will combine creative thinking with data insights, work under tight deadlines, and collaborate with the marketing team to deliver measurable outcomes in a fast-paced, start-up environment.

Native Chinese and English fluency and a university degree are required, with 2–3 years of marketing experience or

Qualifications

• At least 2–3 years of marketing experience; agency experience is a plus.
• Social media management across Facebook, Instagram, and WeChat with familiarity of other platforms a plus.
• Familiar with website development jargon and mechanisms.
• Native proficiency in both Chinese and English.
• University graduate with ability to articulate ideas.
• High self-motivation and ability to work under pressure and tight deadlines.

Responsibilities

• Strategise clients’ social media channels (Facebook, Instagram, WeChat, LinkedIn) based on business objectives and the creative team.
• Provide consultation on evaluating channel performance and explain platform characteristics and limitations.
• Execute marketing initiatives and contribute to business development for WeMine.
• Assist in other activities as required.

Skills

Social media management

Content planning

Bilingual Chinese/English

Articulate ideas

Self-motivation

Education

University degree

Tools

Facebook

Instagram

WeChat

Job description

WeMine Limited in Hong Kong is seeking an Analyst, Digital Strategy & Marketing Communications to shape client social media plans, content, and campaigns across Facebook, Instagram and WeChat. You will combine creative thinking with data insights, work under tight deadlines, and collaborate with the marketing team to deliver measurable outcomes in a fast-paced, start-up environment.

Native Chinese and English fluency and a university degree are required, with 2–3 years of marketing experience or