Manager, Segment & Product Management (Segment-focused)

Dah Sing Financial Group; Hong Kong; On-site; HKD 450,000 - 750,000; Full time

Job summary

Dah Sing Financial Group is seeking a skilled professional to formulate and implement acquisition, growth and retention strategies for affluent customers. You will analyze customer behavior, propose initiatives for acquisition and cross-selling, and work with product and channel teams to meet target needs and uplift profitability.

You will also plan marketing campaigns, manage events and budgets, and collaborate on developing user-friendly platforms to enhance customer experience across

Qualifications

• Degree holder or above in Finance, Marketing, Business Administration or related disciplines.
• Excellent interpersonal and communication skills; able to liaise with multiple teams.
• Strong awareness of market trends and ability to manage multiple tasks under pressure.

Responsibilities

• Formulate and implement acquisition, growth and retention strategies for affluent customers to hit business targets and enhance experience.
• Analyze customer behavior referencing market research; propose initiatives for acquisition, cross-selling, service upgrades and retention.
• Collaborate with product and channel teams to cross-sell suitable products and services to target customers.
• Plan, implement and monitor sales activities, marketing campaigns and customer events; manage the approved marketing budget.
• Work with counterparts to develop user-friendly, cost-effective sales and service platforms to improve customer experience at touchpoints.
• Support marketing and loyalty programs for private banking segment.

Skills

Analytical thinking

Stakeholder management

Interpersonal skills

Bilingual English/Chinese

Education

Degree holder or above in Finance, Marketing, Business Administration or related disciplines

Job description

Main Responsibilities:

• Formulate and implement the acquisition, growth and retention strategies for affluent customers, aiming to achieve the business targets and improve customer experience


• Analyze the customer behavior and needs referencing market research and customer profile; propose actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc


• Liaise closely with product and channel to cross-sell suitable products and services to meet target customers’ needs holistically, and eventually uplift profitability of the affluent segments


• Plan, implement and monitor sales activities, marketing campaigns, and customer events. Conduct evaluation & review on such. Also ensure efficient using of the approved marketing budget


• Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service platforms, aiming to improve customer experience at various touch points


• Support marketing and loyalty programs for private banking segment

Incumbent Requirements:

• Degree holder or above in Finance, Marketing, Business Administration or related disciplines


• Minimum 3-5 years of experience in marketing or segment management preferably in prestige customer segment, preferably in banking field


• Attentive to details and strong sense of market trend


• Ability to thrive in fast-paced environment and manage multiple tasks under pressure.


• Excellent interpersonal and communication skills


• Good command of written and spoken English and Chinese

More Job Information

Job Function

• 銀行 · 金融服務 - 一般 · 其他

Employment Term

• 全職

Employment Term

• 長期

Education

• 博士