Account Manager

The Hoffman Agency; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

The Hoffman Agency in Hong Kong seeks a dynamic communications professional with a passion for technology and fintech. You will lead integrated marketing communications, guide media relations, and craft bilingual content in English and Chinese to support clients across markets.

You’ll collaborate with a cross-functional team, manage accounts with focus on growth and quality, and contribute to new business efforts while mentoring junior staff to grow their skills and careers.

Qualifications

• Bachelor’s degree in Business, PR/Advertising, Marketing/Integrated Communications, Journalism, Linguistics or other relevant degrees
• Have a minimum of 4 - 5 years of relevant experience (agency experience is preferred)
• Experienced in media relations, client servicing and project management
• Interested in working with financial firms, companies in fintech, digital assets, web3 and all things tech
• Superior writing and verbal communication skills in both English and Chinese are musts
• Passion for digital and social media communications
• An entrepreneurial and curious mindset

Responsibilities

• Integrated marketing communications (IMC): Provide strategic thinking and approach to guide communication tactics across different marketing channels, including paid, owned and earned media.
• Media relations: Propose interesting story angles, liaise with local and region media and maintain a network of media contacts; Organize media briefings and executive interviews and provide counsel to spokespeople.
• Content creation: Ensure consistent tone and accuracy of content, develop and review key content pieces (such as press releases, Q&A documents, bylines, speeches, corporate narratives, etc.), and develop communication plans for clients (in English and Chinese).
• Market intelligence and reporting: Oversee and review different types of reports, track results against goals, and provide insightful summaries and analysis for clients.
• Client relations: Serve as a point person and trusted client advisor, provide counsel and manage expectations for program execution and maintain a high-quality standard across the work you deliver.
• Account management: Oversee day-to-day account activities with speed and accuracy, track account budget and resourcing, and work with senior leaders to manage all aspects of the account.
• New business: Contribute to RFPs and pitch decks and participate in new business presentations.
• Mentorship/training: Serve as a direct manager to junior staff and provide constructive feedback to help staff grow and advance their development (soft- and hard-skills).

Skills

Creative thinking

Team player

Leadership

Positive attitude

PR & writing

Tech curiosity

People skills

Work smart

Education

Bachelor's degree in Business/PR/Marketing/Journaling/Linguistics or related

Job description

You are curious about how tech is changing the world and like to solve hard problems.

Being in the thick of the action and making a difference are exhilarating for you. You relish the opportunity to advise clients and solve problems while working in collaboration with smart and experienced teammates. You embrace new technologies such as AI, FinTech, Greentech, and can see how they can shape future industries and transform businesses.

We are seeking high-energy, intelligent and ambitious individuals who have potential to become great future communication consultants and have a passion to lead. You must have a sense of humor, open-mind and an appetite for working in a cross-team, cross-market environment.

If you like where this story is leading, read on.

The Plot Thickens: Job Description

• Integrated marketing communications (IMC): Provide strategic thinking and approach to guide communication tactics across different marketing channels, including paid, owned and earned media.
• Media relations: Propose interesting story angles, liaise with local and region media and maintain a network of media contacts; Organize media briefings and executive interviews and provide counsel to spokespeople.
• Content creation: Ensure consistent tone and accuracy of content, develop and review key content pieces (such as press releases, Q&A documents, bylines, speeches, corporate narratives, etc.), and develop communication plans for clients (in English and Chinese).
• Market intelligence and reporting: Oversee and review different types of reports, track results against goals, and provide insightful summaries and analysis for clients.
• Client relations: Serve as a point person and trusted client advisor, provide counsel and manage expectations for program execution and maintain a high-quality standard across the work you deliver.
• Account management: Oversee day-to-day account activities with speed and accuracy, track account budget and resourcing, and work with senior leaders to manage all aspects of the account.
• New business: Contribute to RFPs and pitch decks and participate in new business presentations.
• Mentorship/training: Serve as a direct manager to junior staff and provide constructive feedback to help staff grow and advance their development (soft- and hard-skills).

Attributes of the Protagonist (That's You)

• Creative thinking and writing
• Team player – your success is my success!
• Leadership and accountability
• Positive attitude and a can-do spirit
• Passionate about public relations and writing
• Interest and curiosity about technology
• People person, love to network
• Work smart, not just work hard

The Hero’s Background: Qualifications

• Bachelor’s degree in Business, PR/Advertising, Marketing/Integrated Communications, Journalism, Linguistics or other relevant degrees
• Have a minimum of 4 - 5 years of relevant experience (agency experience is preferred)
• Experienced in media relations, client servicing and project management
• Interested in working with financial firms, companies in fintech, digital assets, web3 and all things tech
• Superior writing and verbal communication skills in both English and Chinese are musts
• Passion for digital and social media communications
• An entrepreneurial and curious mindset