Account Executive

The Hoffman Agency; Hong Kong; On-site; HKD 200,880 - 334,800; Full time

Job summary

Jobtailor is seeking a PR and communications professional in Hong Kong to shape strategy across paid, owned, and earned media, ensuring cohesive storytelling across channels. You will craft pitches, build media relationships, and develop executive briefings in English and Chinese to drive client outcomes.

Responsibilities include turning data into actionable insights, producing reports, and guiding junior teammates while supporting client growth and complex campaigns in a fast-paced environment.

Qualifications

• Degree in Communications, PR, Marketing, Journalism, Business, or related disciplines — or equivalent capability.
• 2+ years hands-on PR experience including media relations, campaign management, or related fields.
• Strong writing instincts with ability to shape messages in English and Chinese.

Responsibilities

• Contribute to big-picture thinking across paid, owned, and earned channels to move audiences.
• Craft pitching strategies, uncover compelling story angles, and build relationships with key media.
• Develop executive briefing materials and orchestrate media moments with impact.
• Turn data into meaning by pulling reports, tracking performance, and delivering insights.
• Guide interns and junior teammates with feedback to grow the next generation of agency talent.

Skills

media relations

communications

campaign management

writing

data analysis

reporting

pitching strategies

press releases

Q&As

bylines

collaboration

coaching

accountability

proactive communication

analytical mindset

growth-focused attitude

reliability

adaptability

storytelling

relationship building

Education

Degree in Communications, PR, Marketing, Journalism, Business, or related disciplines

Job description

Overview

• Contribute to big-picture thinking and how ideas come to life across paid, owned, and earned channels—ensuring every touchpoint works together to move audiences.
• Craft sharp pitching strategies, uncover compelling story angles, and build relationships with media that matter.
• Competently develop executive briefing materials, orchestrating media moments that make impact.
• Bring stories to life with accuracy, consistency, and flair. Develop key materials—press releases, Q&As, bylines—in line with client narratives and messaging in both English and Chinese.
• Turn data into meaning. Pull together reports, track performance against goals, and deliver insights that help clients see what’s working—and what’s next.
• Own specific project components, holding yourself accountable to team and clients, updating on progress and being a proactive partner to all stakeholders.
• Support on day-to-day activities with precision, working closely with senior leaders to ensure seamless execution.
• Help fuel growth by contributing to RFPs, shaping pitch narratives, and supporting new business conversations that open doors.
• Guide interns and other junior teammates with thoughtful feedback, coaching both hard and soft skills so they can grow into the next generation of agency talent.

Requirements

• Degree in Communications, PR, Marketing, Journalism, Business, or related disciplines — or a compelling track record that shows equivalent capability.
• Early exposure to PR, integrated communications, marketing, or media through internships, project work, freelance assignments, or campus initiatives.
• A minimum of 2 years of hands-on experience in PR, including media relations, communications, campaign management or related fields.
• Understanding of digital and social platforms, paired with curiosity about how content, data, and technology influence modern communication.
• Strong writing instincts, with the ability to shape messages, craft narratives, and express ideas clearly.
• Analytical mindset that turns information into insights and actionable recommendations.
• Collaborative working style, comfortable partnering with teammates and clients across markets and cultures.
• Growth-focused attitude — open to feedback, eager to learn, and motivated to build a meaningful consulting career.
• Professional and reliable presence, able to stay composed and effective in fast-moving situations.

ATS Optimization Keywords

Hard Skills

• media relations
• communications
• campaign management
• writing
• data analysis
• reporting
• pitching strategies
• press releases
• Q&As
• byleines

Soft Skills

• collaboration
• coaching
• accountability
• proactive communication
• analytical mindset
• growth-focused attitude
• reliability
• adaptability
• storytelling
• relationship building