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CRM Data Analyst
Job summary
A dynamic brand agency in London is seeking a CRM Data Analyst to utilize customer and campaign data for enhanced marketing strategies. The ideal candidate should have over 5 years of CRM analytics experience, strong SQL and Power BI skills, and be capable of translating complex data into actionable insights. This role involves building performance dashboards, defining metrics, and coaching junior analysts within a hybrid work model. Competitive salary up to £48,000 per annum offered.
Qualifications
- 5+ years experience in CRM analytics or marketing data analysis.
- Strong SQL and Power BI skills plus experience with Python or R.
- Excellent knowledge of CRM performance metrics and customer segmentation.
Responsibilities
- Build and maintain CRM performance dashboards in Power BI or Looker Studio.
- Define and manage CRM measurement, segmentation, attribution and KPI frameworks.
- Develop actionable insight reports that improve campaign targeting.
Skills
An exciting brand and social impact agency in London is looking for a CRM Data Analyst to join their growing team.
- Location: London
- Office Policy: Hybrid working, 2 days each week in the office
- Start Date: ASAP
- Salary: £45,000 to £48,000 per annum
As CRM Data Analyst, you will use customer and campaign data from CRM and digital channels to drive personalisation, smarter lifecycle marketing and continuous performance improvement.
- Build and maintain CRM performance dashboards in Power BI or Looker Studio to track engagement and conversion across the lifecycle
- Define and manage CRM measurement, segmentation, attribution and KPI frameworks
- Develop actionable insight reports that improve campaign targeting, automation and retention outcomes
- Support CRM forecasting and predictive modelling using SQL plus Python or R
- Improve data quality, structure and consistency across CRM systems and marketing platforms
- Work closely with CRM, marketing and creative teams to embed data driven decision making
- Coach junior analysts and contribute to best practice in CRM analytics
- 5+ years experience in CRM analytics or marketing data analysis, ideally within an agency
- Strong SQL and Power BI skills plus experience with Python or R for modelling
- Excellent knowledge of CRM performance metrics, customer segmentation and attribution
- Great storyteller who can translate complex data into clear recommendations for non-technical teams
- Comfortable managing multiple projects in a fast-paced environment
You can apply for the CRM Data Analyst position now by sending us your CV or by contacting our team directly for more information.
Amy Brown
Principal Managing Consultant
Sphere Digital Recruitment currently has a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.
Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.