WRTW Store Manager

Elite Associates; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Elite Associates Europe Limited, a global luxury fashion house, seeks an experienced Store Manager to lead a London boutique. The role demands ownership of store performance, team development and the delivery of an exceptional luxury client experience.

The ideal candidate combines strong commercial awareness with a passion for luxury fashion, styling and relationship-led selling, driving KPIs and delivering first-class service.

Qualifications

• Experience as Store Manager or senior retail leader in luxury fashion.
• Experience in luxury ready-to-wear, womenswear and designer fashion.
• Proven ability to drive sales and KPIs in boutique settings.
• Strong coaching and people development capabilities.
• Deep clienteling skills with high-value clients.
• Analytical mindset to translate insights into results.
• Styling expertise and luxury customer understanding.
• Hands-on, proactive leadership balancing commercial and service.

Responsibilities

• Drive boutique performance and KPIs.
• Develop and lead a high-performing team.
• Deliver exceptional luxury client experience.
• Build loyal client base via clienteling and CRM.
• Analyse sales and implement action plans.
• Coach and develop individuals.
• Recruitment, onboarding and succession planning.
• Oversee stock, inventory, reporting, compliance.
• Maintain visual merchandising to brand standards.
• Communicate business performance to internal stakeholders.
• Lead by example on the sales floor.

Skills

People leadership

Boutique operations

Sales leadership

Clienteling

Visual merchandising

Job description

Store Manager – Luxury Fashion

Location: London
Contract: Full-Time | Permanent
Industry: Luxury Fashion | Contemporary Designer RTW

The Opportunity

We are partnering with an established international luxury fashion house, celebrated for its timeless designs, contemporary elegance and exceptional quality.

We are seeking an experienced and commercially driven Store Manager to lead one of its London boutiques, taking full ownership of store performance, team development and the delivery of an exceptional luxury client experience.

This is a fantastic opportunity for an inspiring retail leader who combines strong commercial awareness with a genuine passion for luxury fashion, styling and relationship-led selling.

Key Responsibilities

• Take full ownership of the boutique's commercial performance, driving sales, profitability and key retail KPIs.

• Lead, inspire and develop a high-performing team, creating a positive, collaborative and results-driven environment.

• Deliver an exceptional luxury client experience, ensuring the highest standards of service, styling and brand representation.

• Build and nurture a loyal client base through strategic clienteling, CRM initiatives and personalised appointments.

• Analyse sales performance, identify opportunities for growth and implement effective commercial action plans.

• Drive individual and team performance through regular coaching, feedback and development.

• Lead recruitment, onboarding, training and succession planning to build a strong and engaged team.

• Oversee all aspects of boutique operations, including stock management, inventory, reporting and compliance.

• Maintain impeccable visual merchandising and boutique presentation standards in line with brand guidelines.

• Develop strong relationships with internal stakeholders, communicating business performance, opportunities and market insights.

• Lead by example on the sales floor, demonstrating exceptional product knowledge, styling expertise and a proactive approach to selling.

About You

• Proven experience as a Store Manager or established senior retail leader within luxury or premium fashion.

• A strong background in luxury ready-to-wear, ideally with experience across womenswear and contemporary designer fashion.

• Demonstrable success in driving sales, achieving KPIs and managing boutique performance.

• A confident and inspiring people leader with a genuine passion for coaching and developing teams.

• Strong clienteling experience, with the ability to build long-term relationships with high-value clients.

• Excellent commercial awareness, analytical skills and the ability to translate business insights into results.

• A natural flair for styling, exceptional attention to detail and a strong understanding of the luxury customer.

• A hands-on, proactive leadership style with the ability to balance commercial priorities and exceptional service.

Why Join?

This is an exciting opportunity to join a globally recognised luxury fashion house with a strong heritage and a distinctive position within the contemporary designer market.

You'll have the autonomy to make a genuine impact on boutique performance, develop a talented team and contribute to the continued success of the brand in London.

If you're a commercially focused luxury retail leader with a passion for fashion, people and exceptional client experiences, we'd love to hear from you!