Assistant Store Manager - Central London

Retail Human Resources plc; Greater London; On-site; GBP 32,000 - 42,000; Full time

Job summary

Retail Human Resources plc in London is seeking an experienced assistant store manager for our premium womenswear store. You will work closely with the Store Manager to drive sales, mentor the team and ensure every customer enjoys a genuinely elevated and personalised experience.

The role requires strong leadership, a passion for premium fashion, and a proactive approach to clienteling, stock control and store presentation. This is a high-energy environment with opportunities for progression.

Qualifications

• Premium/high street womenswear or fashion retail experience.
• Strong commercial awareness and results focus.
• Excellent leadership and communication skills.
• Polished, confident and customer-focused approach.
• Experience developing and motivating a high-performing team.
• Energy, initiative and resilience for a premium retail environment.

Responsibilities

• Supporting the Store Manager in achieving sales and commercial targets.
• Leading, motivating and developing the retail team.
• Delivering exceptional levels of customer service and clienteling.
• Maintaining outstanding visual merchandising and store standards.
• Supporting stock management, deliveries and operational processes.
• Analysing sales performance and identifying opportunities to maximise results.
• Acting as a senior presence in the store and taking ownership in the Store Manager's absence.

Skills

Leadership

Customer service

Team development

Merchandising

Sales analysis

Job description

An exciting opportunity has come up for a commercially driven assistant store manager to join our premium womenswear team in London.

This is an exciting opportunity for a passionate retail leader who understands luxury and premium fashion, delivers exceptional customer experiences, and thrives in a fast-paced, high-performing store environment.

The Role

Working closely with the Store Manager, you will play a key role in driving the success of the store. You will lead by example on the shop floor, inspire and develop the team, and ensure every customer receives a genuinely elevated and personalised experience.

You will be responsible for:

• Supporting the Store Manager in achieving sales and commercial targets
• Leading, motivating and developing the retail team
• Delivering exceptional levels of customer service and clienteling
• Maintaining outstanding visual merchandising and store standards
• Supporting stock management, deliveries and operational processes
• Analysing sales performance and identifying opportunities to maximise results
• Acting as a senior presence in the store and taking ownership in the Store Manager's absence

About You

We're looking for someone who has:

• Proven experience within premium/high street womenswear or fashion retail
• Strong commercial awareness and a genuine passion for achieving results
• Excellent leadership and communication skills
• A polished, confident and customer-focused approach
• Experience developing and motivating a high-performing team
• The energy, initiative and resilience to thrive in a premium retail environment

You will join an established and ambitious fashion business with the opportunity to make a real impact within a premium London store. On offer is a competitive salary, an excellent benefits package and genuine opportunities for career progression.

If you're passionate about premium womenswear, exceptional service and developing people, we'd love to hear from you.

Reference: HE - ASM - 01