Wine Sales & On-Trade Growth Manager

Bestway Group; Grimsby; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Pension

21 days annual leave

Life Assurance

Job summary

Bestway Group in the UK is seeking a Business Development Manager - Wine for Food Services to drive sales opportunities in the wine category with existing and new customers. You will be passionate about wine and work with the team to develop the category.

You will target on-trade venues, hold tastings, negotiate deals, and manage the sales territory while supporting category development and supplier onboarding. A CRM-aware, customer-focused, growth-minded professional is invited to apply.

Qualifications

• Comprehensive understanding and experience of the on-trade wholesale.
• Experience of selling wine to the on-trade industry.
• Passionate about wine.
• Experienced sales / business development individual.
• Commercially driven and results-orientated.
• Experience of working with a CRM.
• Continuous improvement mindset.
• Puts the customer first across all activity.
• Capability to drive the performance of themself and others.
• Ideally holds the WSET Level 3 qualification.

Responsibilities

• Identifying and targeting potential clients within the On-Trade sector, with a focus on high end pubs and restaurants - working with the territory sales team.
• Holding wine tastings and presentations to showcase our products and generate interest.
• Developing wine listings for Customers to support their business.
• Negotiating and closing sale deals, ensuring maximum profitability.
• Managing sales territory effectively, planning and organising sales activities.
• Providing excellent customer service and follow up support.
• Supporting the buying team on category development and identifying opportunities to bring new suppliers / producers into the range to meet customer demands and/or industry trends.
• Always ensuring compliant use of the CRM and that all relevant customer meetings are recorded correctly.
• Maintaining updates to the sales pipeline providing tangible updates on actions taken and opportunities identified and forecasts against sales targets.
• Working with the buying team to review the range to identify opportunities that will support growth and ensure that investment in range is optimised.
• Reviewing competitor activity and provide summaries of what they are doing, opportunities and threats to Bestway activity.
• Aligning with marketing to create the right collateral that supports communicating to customers/potential customers.
• Ability to translate customer requirements within Bestway that enable the development of propositions.
• Communicating Bestway propositions to the customer/market in a professional and effective manner that supports the strategy of growing the business.
• Supporting the business in deploying WSET training to the field team to increase the overall knowledge of wine in the business.

Skills

On-trade wholesale

Wine sales

CRM experience

Customer focus

Sales/BD

Continuous improvement

Leadership

WSET Level 3

Job description

Bestway Group in the UK is seeking a Business Development Manager - Wine for Food Services to drive sales opportunities in the wine category with existing and new customers. You will be passionate about wine and work with the team to develop the category.

You will target on-trade venues, hold tastings, negotiate deals, and manage the sales territory while supporting category development and supplier onboarding. A CRM-aware, customer-focused, growth-minded professional is invited to apply.