Social Media Manager - Hybrid | Growth & Content

gamigo AG; Greater London; Hybrid; GBP 30,000 - 39,000; Full time

Benefits offered by this job

Uncapped leave

Profit sharing and bonuses

Refer a friend bonus

Colleague Assistant Programmes

Share Incentive Plan

Job summary

Future plc is seeking a skilled Social Media Manager to lead Decanter's social channels. You will execute growth tactics, craft compelling content, and manage paid campaigns while collaborating with editors and marketing managers to extend reach. A strong portfolio and experience with analytics tools are essential, with WSET Level 2 preferred.

Hybrid role based in London. Join us to drive brand awareness, deliver thumb-stopping content, and contribute to award-winning wine media.

Qualifications

• Proven ability to execute social strategies with growth tactics, retention and engagement.
• Strong portfolio of organic and paid social campaigns and content creation.
• Excellent copywriting and storytelling skills to bring stories to life.
• Experience designing content for multiple social platforms, including video.
• Familiarity with social analytics dashboards (GA, Adobe Analytics, Meta, Looker Studio).
• WSET Level 2 or similar qualification preferred.
• Hands-on with planning tools, project management, Canva/Photoshop and video editing.

Responsibilities

• Cover social media across all platforms including editorial, events, sales and awards.
• Plan and run day-to-day social media operations with product editors and marketing managers.
• Maintain brand tone and style across channels while creating innovative content to reach new audiences.

Skills

Social media strategy

Copywriting

Content creation

Video content creation

Analytics

Paid social campaigns

Design tools

Education

WSET Level 2 (preferable)

Tools

Google Analytics

Adobe Analytics

Meta Business Suite

Looker Studio

Canva

Photoshop

Job description

Who we are

We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.

Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.

Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.

The Team You'll Join

Decanter is the world's premier wine media brand, renowned for expert journalism, fine wine events, and the Decanter World Wine Awards. Based in our London office on a hybrid basis, our marketing and digital teams connect over 660,000 wine lovers globally every month. We publish rich magazine editions, digital articles, and engaging social content across Instagram, Meta, and video channels. You'll join a creative, collaborative marketing team dedicated to growing our global social media presence and community engagement.

What you'll do

Reporting to the Head of Marketing for Decanter in London, you'll manage daily social media operations across all organic and paid channels. You'll partner with product editors and event marketing leads to create engaging posts for editorial, awards, and live events. In this role, you'll maintain brand consistency while introducing fresh social content formats to connect with new audiences.

On a daily basis, you'll design graphics in Canva or Photoshop, edit short-form videos, and schedule posts across platforms. You'll review engagement metrics using Google Analytics, Meta Business Suite, and Looker Studio to refine campaign strategies. Additionally, you'll attend Decanter events, interact with online followers, and collaborate with Future's central social media group.

• Manage day-to-day social media channels, publishing schedules, and community interactions across Instagram, Meta, and emerging platforms.
• Create engaging social copy, graphics, and short-form videos tailored to editorial, awards, and event campaigns.
• Collaborate with editorial and marketing teams to align social strategy with brand growth and subscription goals.
• Review campaign metrics in Meta Business Suite, Google Analytics, and Looker Studio to optimize content engagement.
• Support paid social campaigns by recommending target audience segments and monitoring conversion spend.
• Attend flagship Decanter events to capture live social content, interviews, and behind-the-scenes coverage.

What you’ll bring

• Demonstrable experience managing social media channels, organic campaigns, and digital content creation.
• Proven skills in copywriting, graphic design with tools like Canva or Photoshop, and basic short-form video editing.
• Proficiency with social management software and analytics dashboards like Meta Business Suite, Google Analytics, or Looker Studio.
• Experience supporting paid social campaigns or community engagement strategies.
• Strong communication skills with an ability to present social performance insights clearly to team leads.
• Enthusiastic interest in wine, luxury lifestyle, or food and drink culture, with WSET qualifications being a plus.

Minimum Requirements

• Experience creating social content, scheduling posts, and managing digital channels for a media, lifestyle, or commercial brand.
• Practical experience using design tools like Canva or Photoshop and social analytics platforms like Meta Business Suite.
• Ability to work from our London office on a hybrid basis and attend relevant UK events.

What we offer

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices

The expected range for this role is £30,000 - £39,000

This is a hybrid role, working 2 days per week from our London Office

Internal job family level P6

Inclusion and Diversity at Future

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we'll be happy to support you.

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