Website Manager

Sytner; Reading; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Enhanced Holiday Entitlement 33 days

Career Development

Recognition of Long Service every 5

Discounted Car Schemes

High Street Discounts

Discounted Gym memberships

Cycle to work scheme

Voluntary/community day

Job summary

Sytner Group is seeking a proactive Website Manager to own and develop one of the UK’s largest automotive retail websites. You’ll shape the roadmap, manage content via a Headless CMS (Storyblok), and partner with Marketing, Business Systems and Engineering to drive performance and value.

You’ll translate business requirements into digital solutions, monitor SEO and analytics, and lead continuous improvement to enhance customer journeys and conversions across multiple sites and campaigns.

Qualifications

• Proven experience managing a large customer-facing commercial website.
• Experience using a Headless CMS, preferably Storyblok.
• Technically minded with a good understanding of APIs, integrations and modern website architecture.
• Experience working closely with Business Systems and Software Engineering teams.
• Strong understanding of website analytics, SEO and digital best practice.
• Excellent stakeholder management and communication skills.
• Strong organisational and project management skills.
• Commercially focused with the ability to prioritise work that delivers measurable business value.

Responsibilities

• Own the day-to-day management and performance of the Sytner website.
• Manage website content using a Headless CMS, preferably Storyblok.
• Deliver marketing campaigns, landing pages and website content updates.
• Work closely with Business Systems to define, prioritise and deliver new website functionality.
• Manage the website roadmap and coordinate releases.
• Monitor website performance, SEO, analytics and customer journeys.
• Identify opportunities to improve customer experience, engagement and conversion.
• Coordinate User Acceptance Testing (UAT) for new functionality.
• Manage relationships with third-party suppliers and digital partners.
• Ensure website content is accurate, engaging and aligned with brand standards.
• Champion continuous improvement through data, customer insight and innovation.

Skills

Large customer-facing website

Headless CMS (Storyblok)

APIs & integrations

Collaboration with Business Systems &/

SEO & analytics

Stakeholder management

Project management

Commercial focus & value delivery

Tools

Storyblok

Job description

The Role

Sytner Group is looking for a proactive, commercially focused Website Manager to own and develop one of the UK\'s largest automotive retail websites.

Working within Group Marketing, you\'ll work closely with Business Systems, Software Engineering and external partners to continually improve our digital platforms. This isn\'t a software engineering role, but you must be technically minded, comfortable discussing modern web technologies and able to translate business requirements into successful digital solutions.

You\'ll take ownership of the website roadmap, customer experience, content management and digital performance, ensuring our website continues to deliver measurable value to both our customers and the business.

Key Responsibilities

• Own the day-to-day management and performance of the Sytner website.
• Manage website content using a Headless CMS, preferably Storyblok.
• Deliver marketing campaigns, landing pages and website content updates.
• Work closely with Business Systems to define, prioritise and deliver new website functionality.
• Manage the website roadmap and coordinate releases.
• Monitor website performance, SEO, analytics and customer journeys.
• Identify opportunities to improve customer experience, engagement and conversion.
• Coordinate User Acceptance Testing (UAT) for new functionality.
• Manage relationships with third-party suppliers and digital partners.
• Ensure website content is accurate, engaging and aligned with brand standards.
• Champion continuous improvement through data, customer insight and innovation.

Skills & Experience

Essential

• Proven experience managing a large, customer-facing commercial website.
• Experience using a Headless CMS, preferably Storyblok.
• Technically minded with a good understanding of APIs, integrations and modern website architecture.
• Experience working closely with Business Systems and Software Engineering teams.
• Strong understanding of website analytics, SEO and digital best practice.
• Excellent stakeholder management and communication skills.
• Strong organisational and project management skills.
• Commercially focused with the ability to prioritise work that delivers measurable business value.

Desirable

• Experience within Automotive Retail or a multi-site retail business.
• Experience working within Agile delivery environments.
• Knowledge of GA4, Google Tag Manager and modern digital marketing platforms.

Personal Attributes

We\'re looking for someone who:

• Takes ownership and is proactive.
• Brings high energy, enthusiasm and a positive attitude.
• Works at pace, removes obstacles and enables delivery rather than creating unnecessary process or delays.
• Builds strong relationships across Marketing, Business Systems and the wider business.
• Is commercially minded and customer focused.
• Is technically confident and comfortable working with both technical and non-technical stakeholders.
• Enjoys solving problems and driving continuous improvement.
• Thrives in a fast-paced environment with multiple competing priorities.
• Is curious, embraces innovation and is always looking for better ways of working.

Working Pattern

This is a highly collaborative role that requires regular engagement with colleagues across the business.

The successful candidate will be expected to:

• Work from Penman Way and/or within the business a minimum of four days per week.
• Build strong relationships with dealership teams and key stakeholders.
• Spend time in the business to understand customer journeys and identify opportunities to improve the digital experience.
• Act as the link between Marketing, Business Systems to ensure successful delivery of website improvements.

Success Measures

• A high-performing website that delivers an exceptional customer experience.
• Successful delivery of website enhancements and new functionality.
• Increased website engagement, lead generation and conversion.
• Strong collaboration between Marketing, Business Systems and Engineering.
• Continuous optimisation driven by data, customer insight and business priorities.
• A culture of rapid, high-quality delivery that keeps the website evolving in line with business needs.

Why Sytner?

Sytner Group are delighted to provide an industry-leading benefits package.

We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.

• Enhanced Holiday Entitlement 33 days inc. bank holidays
• Industry-leading Maternity, Paternity and Adoption Pay
• Career Development
• Recognition of Long Service every 5 years
• Discounted Car Schemes
• High Street Discounts
• Discounted Gym memberships
• Cycle to work scheme
• One day a year paid voluntary / community work

At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual\'s unique contribution, supporting our colleagues to thrive and achieve their full potential.

As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please click here.

Unsure? Read on

We represent over 23 of the world\'s most prestige vehicle brands, across our 140 UK dealerships.

We pride ourselves on Developing Talent and Building Careers and our colleagues recently scored Sytner Group an outstanding 89% on our colleague engagement survey.