SEO & PPC Manager

Rodericks Dental Partners; Northampton; Híbrido; GBP 55 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary and bonus

25 days annual leave + bank holidays

Personal day

Wellbeing support & health benefits

Career development opportunities

Impact on patient care

Resumo da oferta

Rodericks Dental Partners seeks a SEO & PPC Manager to own strategy across organic search and paid channels. The role is remote with 1–2 days per month at our Northampton Support Centre, collaborating with the Marketing team to drive patient enquiries and bookings.

You will manage agency partners, develop content-alignment with SEO, and measure KPI performance while building ROI models for PPC and Paid Social. Competitive salary, bonus, and strong progression opportunities are offered.

Qualificações

• Experience in professional digital marketing or ecommerce, ideally multisite.
• Experience managing 3rd party Paid Search, SEO, Paid Social and Affiliates.
• Excellent communication and stakeholder management to optimise ROI.
• Strong commercial mindset focused on delivering value.
• Highly analytical and numerate with ability to translate analysis into business benefits.

Responsabilidades

• Driving all calls, form fills and online bookings from Organic (SEO) search & PPC and Paid Social
• Management of SEO & PPC agencies and collaboration with wider teams
• Commission keyword research and align content strategy with SEO improvements
• Measure and report performance of SEO campaigns against KPIs
• Development of a Revenue and Profit ROI model for PPC & Paid Social
• Adapting PPC & Paid Social strategies to local practice availability
• Auditing PPC & Paid Social accounts to identify gaps and opportunities
• Ensure optimal allocation of resources and budget to deliver outcomes

Conhecimentos

SEO

PPC

Paid Social

Agency management

Analytics

ROI modelling

Multisite marketing

Descrição da oferta de emprego

SEO & PPC ManagerLocation: remote working with 1 or 2 days a month at our Northampton Support Centre

At Rodericks Dental Partners, Your Smile Matters Too. We care just as much about our people as we do about our patients. That’s why we’re creating an environment where you can grow, feel valued, and enjoy a healthy work-life balance.

We are looking for a SEO & PPC Manager to join our Marketing team. This is a fantastic opportunity to own the SEO & PPC strategy, you will be responsible for acquiring new patients and new clinicians for practices.

What you’ll be doing

• Responsibility for driving all calls, form fills and online bookings from Organic (SEO) search & PPC and Paid Social
• Rigorous 3rd party agency management of SEO & PPC agency Working collaboratively with the wider teams to improve processes around SEO & brand outreach
• Commission keyword research and align content strategy with SEO improvements
• Measure and report performance of SEO campaigns against KPIs
• Development of a Revenue and Profit ROI model for PPC & Paid Social
• Adapting PPC & Paid Social strategies to local practice availability
• Auditing PPC & Paid Social accounts to identify gaps and opportunities for continuous improvement
• Ensure optimal allocation of resources and budget to ensure outcomes that deliver against business goals

What we’re looking for

• Experience within a professional Digital Marketing or eCommerce environment, ideally within a multisite business
• Experience of managing 3rd party Paid Search, SEO, Paid Social and Affiliates suppliers
• Excellent communication and interpersonal skills and the ability to work with multiple stakeholders to optimise ROI and fill practice diaries
• Strong commercial and operational mind set, constantly focussed on delivering value to customers
• Highly analytical and numerate with the ability to convert analysis into tangible business benefits

What we offer you

• Competitive salary & bonus
• 25 days annual leave + bank holidays
• Your Smile Matters Too: An additional personal day just for you
• Wellbeing support, employee assistance programme & health benefits
• Opportunities for career development and progression
• A role where your contribution directly supports patient care across the UK

If you are passionate about paid media and SEO and want to be part of a team that truly values people, we’d love to hear from you.

Join us at Rodericks Dental Partners – where Your Smile Matters Too.