Website & CRM Specialist — Growth, Segments & Conversions

Geely Auto UK; Coventry; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

25 days annual leave + bank holidays

Company pension scheme

Geely ECOS scheme

Life assurance x6

Enhanced Maternity and Paternity Pay

Medicash

Bike2work scheme

Job summary

Geely Auto UK is hiring a Website & CRM Specialist to enhance the online customer journey across our UK and Ireland platforms. You will optimize the website, implement CMS features, and drive CRM campaigns to boost engagement and conversion.

You will collaborate with external developers, marketing teams, and agencies, leveraging CMS, SEO, and automation tools to deliver measurable improvements in lead generation and customer retention.

Qualifications

• Experience in a website, CRM, digital marketing, or similar role.
• Strong hands-on experience with CMS platforms (essential).
• Good understanding of SEO best practices.
• Experience managing or supporting CRM campaigns, including segmentation and email creation.
• Ability to work with external development teams to implement website updates and fixes.
• Familiarity with Figma, web analytics tools and marketing automation platforms is a bonus but not essential.
• Comfortable analysing performance data and making recommendations to improve conversion rates.
• Automotive experience is beneficial but not required.
• Strong communicator who can collaborate across multiple departments and partner agencies.

Responsibilities

• Manage website updates, improvements, and new features by working closely with our external development team.
• Oversee landing page creation, on-site forms, and conversion tracking across key touchpoints.
• Monitor website performance, user behaviour, and conversion funnels, identifying opportunities to improve functionality and engagement.
• Ensure the website remains up to date, accurate, and aligned with brand and campaign activity.
• Support the development of new content and features using our CMS.
• Plan, build, and send CRM campaigns and newsletters to multiple audience segments.
• Develop customer segmentation, lifecycle journeys, and automation flows (from the ground up).
• Manage data quality and ensure contact records are accurate, usable, and compliant.
• Track CRM performance, including engagement, database growth, and campaign impact.
• Work with internal teams to create meaningful customer touchpoints from first contact through to lead nurturing.

Skills

CMS platforms

SEO knowledge

CRM campaigns

Email creation

Web analytics

Marketing automation

Stakeholder collaboration

External dev teams

Tools

Figma

Web analytics tools

External development teams

Job description

Geely Auto UK is hiring a Website & CRM Specialist to enhance the online customer journey across our UK and Ireland platforms. You will optimize the website, implement CMS features, and drive CRM campaigns to boost engagement and conversion.

You will collaborate with external developers, marketing teams, and agencies, leveraging CMS, SEO, and automation tools to deliver measurable improvements in lead generation and customer retention.