Website & CRM Specialist

Geely Auto UK; Coventry; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

25 days annual leave + bank holidays

Company pension scheme

Geely ECOS scheme

Life assurance x6

Enhanced Maternity and Paternity Pay

Medicash

Bike2work scheme

Job summary

Geely Auto UK is hiring a Website & CRM Specialist to enhance the online customer journey across our UK and Ireland platforms. You will optimize the website, implement CMS features, and drive CRM campaigns to boost engagement and conversion.

You will collaborate with external developers, marketing teams, and agencies, leveraging CMS, SEO, and automation tools to deliver measurable improvements in lead generation and customer retention.

Qualifications

• Experience in a website, CRM, digital marketing, or similar role.
• Strong hands-on experience with CMS platforms (essential).
• Good understanding of SEO best practices.
• Experience managing or supporting CRM campaigns, including segmentation and email creation.
• Ability to work with external development teams to implement website updates and fixes.
• Familiarity with Figma, web analytics tools and marketing automation platforms is a bonus but not essential.
• Comfortable analysing performance data and making recommendations to improve conversion rates.
• Automotive experience is beneficial but not required.
• Strong communicator who can collaborate across multiple departments and partner agencies.

Responsibilities

• Manage website updates, improvements, and new features by working closely with our external development team.
• Oversee landing page creation, on-site forms, and conversion tracking across key touchpoints.
• Monitor website performance, user behaviour, and conversion funnels, identifying opportunities to improve functionality and engagement.
• Ensure the website remains up to date, accurate, and aligned with brand and campaign activity.
• Support the development of new content and features using our CMS.
• Plan, build, and send CRM campaigns and newsletters to multiple audience segments.
• Develop customer segmentation, lifecycle journeys, and automation flows (from the ground up).
• Manage data quality and ensure contact records are accurate, usable, and compliant.
• Track CRM performance, including engagement, database growth, and campaign impact.
• Work with internal teams to create meaningful customer touchpoints from first contact through to lead nurturing.

Skills

CMS platforms

SEO knowledge

CRM campaigns

Email creation

Web analytics

Marketing automation

Stakeholder collaboration

External dev teams

Tools

Figma

Web analytics tools

External development teams

Job description

• Bike2work scheme

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job Purpose

The Website & CRM Specialist will support the delivery and optimisation of Geely Auto UK and Ireland’s website and CRM activity, helping to enhance the digital customer experience, increase engagement and improve lead generation and conversion.

Main Responsibilities

• Manage website updates, improvements, and new features by working closely with our external development team.
• Oversee landing page creation, on-site forms, and conversion tracking across key touchpoints.
• Monitor website performance, user behaviour, and conversion funnels, identifying opportunities to improve functionality and engagement.
• Ensure the website remains up to date, accurate, and aligned with brand and campaign activity.
• Support the development of new content and features using our CMS.
• Plan, build, and send CRM campaigns and newsletters to multiple audience segments.
• Develop customer segmentation, lifecycle journeys, and automation flows (from the ground up).
• Manage data quality and ensure contact records are accurate, usable, and compliant.
• Track CRM performance, including engagement, database growth, and campaign impact.
• Work with internal teams to create meaningful customer touchpoints from first contact through to lead nurturing.Experience in a website, CRM, digital marketing, or similar role.

Education, Skills And Personal Characteristics Required

• Experience in a website, CRM, digital marketing, or similar role.
• Strong hands‑on experience with CMS platforms (essential).
• Good understanding of SEO best practices.
• Experience managing or supporting CRM campaigns, including segmentation and email creation.
• Ability to work with external development teams to implement website updates and fixes.
• Familiarity with Figma, web analytics tools and marketing automation platforms is a bonus but not essential.
• Comfortable analysing performance data and making recommendations to improve conversion rates.
• Automotive experience is beneficial but not required.
• Strong communicator who can collaborate across multiple departments and partner agencies.

What Can We Offer You Beyond The Salary

• 25 days annual leave + bank holidays
• Company pension scheme
• Geely ECOS scheme
• x6 Life assurance
• Enhanced Maternity and Paternity Pay
• Medicash
• Bike2work scheme

We Are An Equal Opportunities Employer

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.

To thrive at Geely Auto UK we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.