Website and SEO Manager

Artificial Intelligence Jobs

Swindon

Hybrid

GBP 65,000 - 90,000

Full time

2 days ago

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Benefits offered by this job

Competitive Salary

25 days annual leave + bank holidays

Hybrid Working - 3 days in office, 2"?

Job summary

Walker and Sloan are partnering to recruit a Website & Digital Manager in Swindon. You will own the global website strategy, UX/UI improvements, CRO, and content quality to drive leads and revenue. The role requires delivering performance analytics, SEO, AI-search strategies, and cross‑region governance with local market input.

You will collaborate with internal teams and external agencies, champion best practices, and lead continuous optimisation across a hybrid work model.

Qualifications

Proven experience managing and optimising high-performing, lead-generation websites.
Strong expertise in website management, UX, UI, customer journey optimisation, and CRO.
Significant experience developing and executing successful SEO strategies.
Knowledge of AEO, GEO, AI search optimisation, and emerging search technologies.
Understanding of how Large Language Models (LLMs) discover, interpret, cite digital content.

Responsibilities

Own the strategy, governance, performance, and roadmap for the global website.
Lead website design, UX, and UI improvements aligned with brand standards.
Manage website performance, accessibility, and content quality.
Develop global SEO, AEO, and GEO strategies for visibility.
Drive lead generation and conversion through content and journeys.
Collaborate with regional teams to balance global governance with local needs.

Skills

Lead generation

Website management

UX design

SEO strategies

AI search optimisation

LLM discovery

CRO

Job description

Walker and Sloan are proud to be partnering with a financial services/business consultancy in Swindon as they are keen to bring on a Website and SEO Manager to the team on a full time basis

Salary: Competitive

Hybrid - 3 days in HQ 2 days from home

Website & Digital Manager

Role Purpose

The Website & Digital Manager is responsible for leading the strategy, performance, and continuous optimisation of the organisation's global web presence to drive lead generation, customer engagement, and business growth.

This role owns the end-to-end management of the company’s website, including website performance, design, user experience (UX), user interface (UI), content discoverability, conversion rate optimisation (CRO), and digital customer journeys. The role ensures the website delivers an exceptional user experience while maximising its effectiveness as a lead generation and revenue-driving channel.

The role is also responsible for developing and executing global SEO, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) strategies, ensuring the organisation is visible across both traditional search engines and emerging AI-powered search platforms, including ChatGPT, Claude, Microsoft Copilot, Gemini, Perplexity, and other Large Language Model (LLM)-driven search experiences.

Key Responsibilities:

Website Strategy, Management & Performance

Own the strategy, governance, performance, and development roadmap for the organisation's global website.
Ensure the website delivers a best-in-class customer experience across all devices, regions, and customer touchpoints.
Lead website design, UX and UI improvements, ensuring alignment with brand standards and customer needs.
Manage website functionality, accessibility, performance, and content quality.
Work with internal stakeholders, developers, and external agencies to deliver website enhancements and digital innovation initiatives.
Establish and maintain global standards, processes, and best practices for website management and optimisation.

User Experience (UX), User Interface (UI) & Conversion Rate Optimisation (CRO)

Own the end-to-end user experience across the website.
Continuously optimise website usability, navigation, content structure, and conversion paths.
Conduct user behaviour analysis, customer journey mapping, A/B testing, and conversion optimisation initiatives.
Use customer insights, analytics, heatmaps, and performance data to improve engagement and conversion rates.
Develop landing page and content optimisation strategies that maximise enquiries, registrations, and sales opportunities.

SEO, AI Search & Organic Growth

Develop and implement global SEO, AEO, and GEO strategies to increase visibility, authority, and organic traffic.
Optimise website content, technical architecture, structured data, and metadata to maximise discoverability across traditional and AI-powered search platforms.
Drive visibility and brand presence within AI-driven search experiences including ChatGPT, Claude, Microsoft Copilot, Gemini, Perplexity, and future LLM-based platforms.
Stay ahead of developments in search, AI, and digital discovery, ensuring the organisation remains at the forefront of evolving AI and search behaviours.
Develop frameworks and best practices for AI search optimisation that can be adopted across global markets.

Lead Generation & Demand Creation

Own website-generated lead performance and continually optimise acquisition and conversion strategies.
Partner with marketing, sales, global and regional teams to develop integrated digital growth initiatives.
Ensure content, landing pages, and customer journeys are designed to maximise qualified leads and pipeline contribution.
Identify opportunities to increase organic traffic, engagement, and conversion across priority markets.
Support wider business objectives through data-driven growth and demand generation strategies

Global Stakeholder Management

Collaborate with regional marketing teams to ensure global consistency while supporting local market requirements.
Balance global governance and brand standards with regional growth opportunities and localisation needs.
Act as the central subject matter expert for website optimisation, digital growth, SEO, and AI search visibility.
Provide guidance, training, and support to stakeholders across international markets.

Analytics & Insight

Define, monitor, and report on KPIs for website performance, user experience, organic traffic, AI search visibility, lead generation, conversion rates, and business impact.
Produce regular insight reports and strategic recommendations for senior stakeholders.
Use data and analytics to identify opportunities for continuous improvement and optimisation.
Demonstrate the commercial value and ROI of digital growth initiatives.

Skills, Knowledge & Experience:

Essential

Proven experience managing and optimising high-performing, lead-generation websites.
Strong expertise in website management, UX, UI, customer journey optimisation, and conversion rate optimisation (CRO).
Significant experience developing and executing successful SEO strategies.
Knowledge of AEO, GEO, AI search optimisation, and emerging search technologies.
Understanding of how Large Language Models (LLMs) discover, interpret, recommend, and cite digital content.

Benefits