Website & Digital Manager

The-CFO-Centre-

Swindon

Hybrid

GBP 60,000 - 85,000

Full time

3 days ago

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Benefits offered by this job

Competitive Salary

Hybrid Working

Pension scheme

Mental health support

EV salary sacrifice scheme

AI Hub & Training

Free on-site parking

Company celebration

Job summary

The CFO Centre in Swindon is seeking a Website & Digital Manager to own the global website strategy, UX/UI improvements, and conversion optimisation. You will drive lead generation, content discoverability, and CRO across regions with a strong focus on AI-enabled search and performance analytics.

You will manage cross-functional teams, collaborate with marketing, IT and external partners, and ensure consistency of brand and user experience across devices and markets in a hybrid working setup.

Qualifications

Proven track record of managing and optimising high-performing lead-generation websites.
Experience in SEO strategies and AI-driven search optimisation.

Responsibilities

Own the strategy, governance, performance, and roadmap for the global website.
Lead website design, UX and UI improvements to ensure best-in-class experiences.
Develop and execute global SEO, AEO, GEO strategies across markets.
Own website-led lead generation and nurture initiatives to grow pipeline.
Collaborate with regional teams, agencies and internal stakeholders.

Skills

Lead website strategy

UX/UI optimisation

SEO & AI search optimisation

Analytics & KPI reporting

Stakeholder management

CMS platforms experience

Global/multi-regional experience

Conversion rate optimisation

Tools

Google Analytics

WordPress

Drupal

A/B Testing tools

Job description

Website & Digital Manager

Department: Marketing

Employment Type: Full Time

Location: Swindon Head Office

Reporting To: Global Digital Manager

Description

Role Purpose

The Website & Digital Manager is responsible for leading the strategy, performance, and continuous optimisation of the organisation's global web presence to drive lead generation, customer engagement, and business growth.

This role owns the end-to-end management of the company’s website, including website performance, design, user experience (UX), user interface (UI), content discoverability, conversion rate optimisation (CRO), and digital customer journeys. The role ensures the website delivers an exceptional user experience while maximising its effectiveness as a lead generation and revenue-driving channel.

The role is also responsible for developing and executing global SEO, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) strategies, ensuring the organisation is visible across both traditional search engines and emerging AI-powered search platforms, including ChatGPT, Claude, Microsoft Copilot, Gemini, Perplexity, and other Large Language Model (LLM)-driven search experiences.

Key Responsibilities

Website Strategy, Management & Performance

Own the strategy, governance, performance, and development roadmap for the organisation's global website.
Ensure the website delivers a best-in-class customer experience across all devices, regions, and customer touchpoints.
Lead website design, UX and UI improvements, ensuring alignment with brand standards and customer needs.
Manage website functionality, accessibility, performance, and content quality.
Work with internal stakeholders, developers, and external agencies to deliver website enhancements and digital innovation initiatives.
Establish and maintain global standards, processes, and best practices for website management and optimisation.

User Experience (UX), User Interface (UI) & Conversion Rate Optimisation (CRO)

Own the end-to-end user experience across the website.
Continuously optimise website usability, navigation, content structure, and conversion paths.
Conduct user behaviour analysis, customer journey mapping, A/B testing, and conversion optimisation initiatives.
Use customer insights, analytics, heatmaps, and performance data to improve engagement and conversion rates.
Develop landing page and content optimisation strategies that maximise enquiries, registrations, and sales opportunities.

SEO, AI Search & Organic Growth

Develop and implement global SEO, AEO, and GEO strategies to increase visibility, authority, and organic traffic.
Optimise website content, technical architecture, structured data, and metadata to maximise discoverability across traditional and AI-powered search platforms.
Drive visibility and brand presence within AI-driven search experiences including ChatGPT, Claude, Microsoft Copilot, Gemini, Perplexity, and future LLM-based platforms.
Stay ahead of developments in search, AI, and digital discovery, ensuring the organisation remains at the forefront of evolving AI and search behaviours.
Develop frameworks and best practices for AI search optimisation that can be adopted across global markets.

Lead Generation & Demand Creation

Own website-generated lead performance and continually optimise acquisition and conversion strategies.
Partner with marketing, sales, global and regional teams to develop integrated digital growth initiatives.
Ensure content, landing pages, and customer journeys are designed to maximise qualified leads and pipeline contribution.
Identify opportunities to increase organic traffic, engagement, and conversion across priority markets.
Support wider business objectives through data-driven growth and demand generation strategies

Global Stakeholder Management

Collaborate with regional marketing teams to ensure global consistency while supporting local market requirements.
Balance global governance and brand standards with regional growth opportunities and localisation needs.
Act as the central subject matter expert for website optimisation, digital growth, SEO, and AI search visibility.
Provide guidance, training, and support to stakeholders across international markets.

Analytics & Insight

Define, monitor, and report on KPIs for website performance, user experience, organic traffic, AI search visibility, lead generation, conversion rates, and business impact.
Produce regular insight reports and strategic recommendations for senior stakeholders.
Use data and analytics to identify opportunities for continuous improvement and optimisation.
Demonstrate the commercial value and ROI of digital growth initiatives.

Skills, Knowledge & Experience

Essential

Proven experience managing and optimising high-performing, lead-generation websites.
Strong expertise in website management, UX, UI, customer journey optimisation, and conversion rate optimisation (CRO).
Significant experience developing and executing successful SEO strategies.
Knowledge of AEO, GEO, AI search optimisation, and emerging search technologies.
Understanding of how Large Language Models (LLMs) discover, interpret, recommend, and cite digital content.
Experience improving visibility across AI-powered search platforms and search experiences.
Strong analytical skills with experience using website and digital performance tools.
Experience managing global or multi-regional digital platforms and websites.
Strong stakeholder management skills with the ability to work effectively across international teams.
Commercial mindset with a proven ability to deliver measurable growth in traffic, leads, and business performance.