Senior Web & SEO Manager

Chase Buchanan Group; Greater London; On-site; GBP 54,000 - 66,000; Full time

Benefits offered by this job

Employee assistance programme

Competitive holiday allowance + public

Charity matching and payroll giving

Eye care vouchers

Annual flu vaccination vouchers

Birthday leave

Health cash plan

Job summary

Campions is seeking a Senior Web & SEO Manager to own the digital presence and drive organic growth across our website. Based in London with hybrid working, you will define SEO strategy, oversee technical and content SEO, and lead email marketing and automation initiatives.

You’ll collaborate with marketing, IT and external partners to stay ahead of AI-driven discovery and deliver measurable commercial results. This is a senior, high-impact role at the heart of our growth function.

Qualifications

• Proven senior-level SEO ownership across website strategy (technical and content).
• Track record of delivering measurable organic growth via SEO/WEB initiatives.
• Strong technical SEO expertise: crawl/indexation, schema, Core Web Vitals, redirects, site architecture.
• Strong content SEO: keyword research, content strategy, on-page optimization.
• Experience with CMS platforms and coordinating developers/agencies.
• Proficient in GA4, Google Search Console and SEO tools (SEMrush, Ahrefs, Screaming Frog).
• Strong stakeholder management, able to present to senior/executive audiences.
• Experience in local-search or high-consideration sectors is advantageous.

Responsibilities

• Own the end-to-end email marketing and automation strategy, including segmentation and lifecycle journeys.
• Design, build, and optimise automated lifecycle journeys (welcome, nurture, abandonment, re-engagement, retention).
• Develop segmentation/personalisation using behavioural and CRM data.
• Own email deliverability, list health, and GDPR compliance.
• Monitor, analyse, and report email and automation performance to drive improvements.
• Design and deliver a structured testing programme across email content and journeys.
• Translate testing outcomes into learnings and embed improvements.
• Lead email/automation strategy, present insights to senior stakeholders, manage external partners.

Skills

Senior-level SEO ownership

Technical SEO

Content SEO

CMS experience

GA4 / Google Search Console

Stakeholder management

Email marketing & automation

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

Job Advert

Job Title: Senior Web & SEO Manager

Location: Euston, London / Hybrid

Salary: £60,000

Hours: Monday to Friday, 09:00 – 17:00

We are seeking a Senior Web & SEO Manager to take full ownership of our digital presence and lead the strategy for how the business is discovered, experienced, and converted online.

This is a senior, high-impact role at the centre of our growth function. You will be responsible for how the website performs as a commercial channel, ensuring it operates as a key driver of organic acquisition rather than purely a marketing asset. In doing so, you will shape both the technical and content foundations required for sustainable organic growth.

You will define the direction of SEO and web performance, raise standards across the platform, and ensure the business remains ahead of changes in search, including the shift towards AI-driven discovery.

Key Responsibilities

• Own the end-to-end email marketing and automation strategy, including segmentation, campaign planning, delivery, and optimisation
• Design, build, and optimise automated lifecycle journeys including welcome, nurture, abandonment, re-engagement, and retention flows
• Develop and maintain segmentation and personalisation strategies using behavioural, transactional, and CRM data
• Own email deliverability, list health, and GDPR compliance, ensuring strong inbox placement and sender reputation
• Monitor, analyse, and report on email and automation performance, using insight to drive continuous improvement
• Design and deliver a structured testing programme across email content, timing, segmentation, and journey logic
• Translate testing outcomes into clear learnings and embed improvements into ongoing best practice
• Act as the lead specialist for email and automation, presenting insights and recommendations to senior stakeholders and managing key external partners

What We’re Looking For

Essential Experience

• Proven senior-level experience owning website strategy and SEO (technical and content) within a complex or large-scale website environment
• Demonstrable track record of delivering measurable organic growth through SEO and web initiatives
• Strong technical SEO expertise (crawl/indexation, schema, Core Web Vitals, redirects, site architecture)
• Strong content SEO expertise (keyword research, content strategy, on-page optimisation)
• Experience working with CMS platforms and managing developers or agencies
• Confident using GA4, Google Search Console, and leading SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
• Strong stakeholder management experience, including presenting to senior or executive audiences
• Experience in a local-search or high-consideration industry is advantageous

Desirable Experience

• Experience with CRM and website integration projects
• Familiarity with third-party data feeds or listings integrations
• Understanding of AI search, GEO, and emerging discovery channels
• Experience mentoring or managing junior SEO/web resource

Skills & Attributes

• Highly organised with excellent attention to detail and strong prioritisation skills
• Confident communicator who can challenge agencies and influence senior stakeholders
• Proactive and commercially minded, with a focus on lead generation and business impact
• Strong problem-solver who identifies and resolves issues before they escalates
• Comfortable working autonomously while aligning effectively with wider teams

About The Company

Campions is one of the fastest growing sales and lettings agency groups in the UK. It currently includes the Chestertons, Chase Buchanan, Retirement Homesearch and Campions Lettings & Management brands which collectively sell, rent and manage thousands of properties across the country every year.

Perks That Make a Difference:

Benefits: Employee assistance programme, competitive holiday allowance + public holidays, charity matching and payroll giving, contribution towards eye care tests, annual flu vaccination vouchers, birthday leave, health cash plan plus a range of other additional benefits that are linked to specific job grades.

We are an equal opportunities employer, we welcome applications from everyone who is excited by the opportunity to join us. At Campions, we are committed to creating a diverse and inclusive workplace. We will thoroughly consider all applications without attention to ethnicity, religion, sexual orientation, gender, identity, family or parental status, national origin, veteran status, neurodiversity status, or disability status.