Senior SEO & Website Optimisation Specialist

Cyberlogical; Reading; Hybrid; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Hybrid work in Reading

26 days holidays

Up to £50,000 p.a.

Matched pension scheme

Training budget

Job summary

Cyberlogical, a Reading-based digital engagement agency, seeks a Senior SEO & Website Optimisation Specialist to lead technical SEO, on-page optimisation, and CRO across a client portfolio. You will shape GEO/AI-driven strategies and own performance across landing pages and conversions.

You will use tools such as Google Analytics (GA4), GTM, SEMrush, Screaming Frog, and WordPress, collaborating with design and development teams. Hybrid working in Reading with clear path to Head of SEO.

Qualifications

• Essential (4+ years experience) delivering technical SEO and page optimisation.
• Proven keyword research and on-page optimization skills.
• Strong understanding of user journeys and landing page optimisation.
• Experience with Google Tag Manager and GA4.
• Experience with SEO tools: SEMrush, Screaming Frog.
• Comfortable working across multiple CMS platforms, especially WordPress.
• Interest in AI/GEO visibility and emerging tools.
• Excellent written and verbal communication; able to explain technical topics to non-technical audiences.

Responsibilities

• Carry out technical SEO audits and page-level optimisation across client websites.
• Identify and resolve crawlability, indexation, Core Web Vitals issues.
• Translate technical findings into clear, prioritised client and internal recommendations.
• Perform keyword research to inform content, structure, and optimisation priorities.
• Optimize titles, metadata, headings, and internal linking to improve rankings.
• Advise on content structure for traditional and AI-generated answers.
• Own website performance and CRO, improving key journeys from landing to conversion.
• Use tools like Microsoft Clarity to analyse user behaviour and identify friction points.
• Collaborate with design/development to implement SEO/CRO/UX changes.

Skills

Technical SEO

Keyword research

On-page optimisation

GA4 & Analytics

Google Tag Manager

WordPress

SEMrush

Screaming Frog

AI/GEO interest

Communication

Sales/presales

Automation tools

Tools

SE Ranking

Screaming Frog

GA4

WordPress

Make (automation)

Claude

Monday.com

Job description

Cyberlogical is a digital engagement agency based in Reading, specialising in conversion rate optimisation (CRO), SEO, paid advertising, analytics, and user experience. We work with a broad range of clients - from charities and not‑profits to multinationals – helping them understand their customers, engage them effectively, and convert them online.

Everything we do is built around the user journey, combining data, empathy, and evidence‑led thinking to create digital strategies that genuinely work.

The Role

We're looking to recruit a Senior SEO & Website Optimisation Specialist to lead technical SEO and on‑page optimisation across our client portfolio, own website performance and conversion rate optimisation, and help shape how we use AI and emerging tools to stay ahead in both traditional search and the newer world of Generative Engine Optimisation (GEO).

Key Responsibilities

• Carry out technical SEO audits and page-level optimisation across a range of client websites
• Identify and resolve crawlability, indexation, site structure and Core Web Vitals issues
• Translate technical findings into clear, prioritised recommendations for clients and internal teams

Keyword Research & On-Page Optimisation

• Carry out keyword research to inform content, page structure and optimisation priorities
• Optimise on-page elements (titles, metadata, headings, internal linking) to improve rankings and relevance
• Support the content team in identifying topics and formats with the strongest SEO and GEO (Generative
• Advise on how content should be structured so it performs well in traditional search and AI-generated answers
• Own website performance and conversion rate optimisation across client sites, improving key user journeys from landing to conversion
• Use tools such as Microsoft Clarity to analyse on‑site user behaviour and identify friction points
• Review landing pages and core conversion paths, identifying friction points and recommending improvements
• Work with design and development to implement website changes arising from SEO, CRO and UX findings

Analytics & Tracking

• Set up and manage Google Tag Manager, including triggers and event configurations
• Set up and manage Google Analytics (GA4), including conversion tracking and integrations with other
• platforms
• Build clear reporting that connects SEO, CRO and website activity to visibility, traffic and conversion
• outcomes
• Use tools such as SEMrush and Screaming Frog as part of day‑to‑day analysis and optimisation
• Explore and evaluate new tools for SEO analysis, optimisation and AI‑assisted workflows, bringing
• recommendations back to the team

Website & CMS

• Work across a range of CMS platforms, primarily WordPress, to implement SEO changes directly
• Liaise with developers and account managers where changes require broader website support

Skills & Experience

Essential (4+ years experience)

• Proven experience delivering technical SEO and page optimisation, ideally in an agency or multi‑client environment
• Strong, hands‑on keyword research and on‑page optimisation skills
• Strong understanding of website user journeys and landing page optimisation
• Practical experience setting up and managing Google Tag Manager, including custom triggers
• Practical experience setting up and managing Google Analytics (GA4), including conversions and integrations
• Confident using SEMrush, SE Ranking, Screaming Frog or similar SEO tools
• Comfortable working across multiple CMS platforms, with strong working knowledge of WordPress
• A genuine interest in how SEO and AI/GEO visibility are evolving together
• Excellent written and verbal communication skills, with the confidence to explain technical topics clearly to non‑technical audiences
• Experience in sales or presales, including presenting and explaining SEO strategy to clients
• An interest in developing and using new website‑building tools
• An interest in developing processes using automation tools such as Make, and AI engines such as Claude
• Ambition to help build and grow Cyberlogical's SEO and website optimisation function, with a view to becoming Head of SEO and leading a team

Tools You'll Use

• SE Ranking
• Screaming Frog
• Google Analytics (GA4)
• CRO/testing and behavioural tools (e.g. Microsoft Clarity)
• WordPress and other CMS platforms
• Make (automation)
• Claude and other AI tools
• Monday.com

What We Offer

• Up to £50,000 p.a.
• A genuine opportunity to build and shape our SEO and website optimisation function, with a clear path to Head of SEO
• A collaborative, supportive team that values expertise without ego
• Hybrid working: 2 days in our Reading office, the rest from home
• Varied, interesting client base spanning commercial and not‑for‑profit sectors
• A company that genuinely believes digital marketing doesn't need to be complicated
• 26 days holidays
• Up to 5% matched pension contributions
• Training budget scheme (on completion of probation)