Website and Content Manager

National Fostering Group; Bolton; Hybrid; GBP 45,000 - 51,000; Full time

Benefits offered by this job

27 days holiday

Bonus schemes

Generous pension scheme

Enhanced family leave

Employee Assistance Programme

Life Assurance

Job summary

National Fostering Group is seeking a Website & Content Manager in Bolton to own our digital presence, ensuring accessible, high-performing experiences that attract prospective foster carers and support recruitment goals.

You will manage website content, develop landing pages, and run digital campaigns. Use analytics, SEO and applicant insights to optimize performance, working with our marketing team and partners to enhance our in-house capabilities.

Qualifications

• Experienced digital professional with strong website management and content experience.
• Good understanding of SEO, analytics, user experience and conversion optimisation.
• Data-driven to improve digital performance.
• Confident communicator and stakeholder manager.

Responsibilities

• Manage National Fostering Group's websites and content.
• Develop landing pages and digital campaigns to improve inquiries.
• Improve user journeys to increase enquiries and conversions.
• Collaborate with marketing and external partners; test improvements and measure performance.
• Develop in-house digital capability to reduce reliance on external agencies.

Skills

Website management

Content management

SEO

Analytics

User experience

Conversion optimisation

Stakeholder management

Digital campaigns

Job description

• Bonus schemes

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Job Title: Website & Content Manager

Location: Bolton Head Office / Hybrid Working

Contract Type: Permanent

Hours: 37.5 hours per week

Salary: £45,000 - £51,000 dependent on experience

This is a fantastic opportunity for a Website & Content Manager to join National Fostering Group and take ownership of our digital presence, helping us create an engaging online experience that attracts prospective foster carers and supports our recruitment ambitions.

About National Fostering Group

It’s official, we have been rated as a Great Place to Work 2025!

88% of employees at National Fostering Group say it is a great place to work, compared to 54% of employees at a typical UK-based company. Please read more about why our employees love working here: Great Place to Work

With over 20 years’ experience, National Fostering Group is the largest independent children’s fostering group in the UK, with a community of over 2,500 foster carers.

As a Group, we work with Local Authorities to provide the highest quality of care for children and young people. All of our fostering agencies are officially recognised by Ofsted, Welsh and Scottish regulators as either ‘Outstanding’ or ‘Good’, which we are extremely proud of.

About The Role

As our Website & Content Manager, you’ll take ownership of National Fostering Group’s websites, ensuring they deliver an engaging, accessible and high-performing experience for prospective foster carers.

You’ll manage website content, develop landing pages and digital campaigns and continually improve user journeys to increase enquiries and conversion. Working closely with the wider marketing team and external partners, you’ll use analytics, SEO and applicant insight to identify opportunities, test improvements and measure performance.

You’ll also play an important role in developing our in-house digital capability, reducing reliance on external agencies and helping our websites evolve alongside our recruitment ambitions.

Who we are looking for

We’re looking for an experienced digital professional with strong website management and content experience. You’ll have a good understanding of SEO, analytics, user experience and conversion optimisation, with experience using data to improve digital performance.

You’ll be a confident communicator and stakeholder manager, comfortable working across teams and with external suppliers. You’ll be organised, commercially aware and proactive, with a genuine passion for creating great digital experiences and improving how our websites perform.

But what else is in it for you?

Your health and wellbeing are important to us, so you’ll get an exceptional reward package including:

• 27 days holiday, increasing with service up to 32 days + buy/sell scheme + bank holidays
• Bonus schemes
• Generous salary sacrifice pension scheme
• Enhanced family leave (subject to qualifying criteria)
• Employee Assistance Programme
• Life Assurance

Benefits

And a market-leading benefit offering through our Flexible Benefits Platform, Vista, enables you to choose the package that’s right for you. Just some of the things on offer:

• A wide range of health, wellbeing and insurance benefits
• 100’s of discount options
• Salary sacrifice Eco Car Scheme and Cycle Scheme
• Tech benefit

We are committed to safeguarding and promoting the welfare of children and young people and we expect all employees to share this commitment and undertake appropriate checks.

We are an Equal Opportunities Employer.

Job ID: (phone number removed)