Digital Marketing Lead - Foster Care Recruitment

Five Rivers; Bromsgrove; Hybride; GBP 42 000 - 62 000; Plein temps

Avantages offerts par ce poste

25 days holiday

Company Pension Scheme

Blue Light Card

Simplyhealth medical cash back plan

Professional monthly supervision

Enhanced Maternity leave

Long service awards

Values awards

Résumé du poste

Five Rivers is seeking a creative, data-driven Digital Marketing Lead – Foster Carer Recruitment to attract and engage prospective foster carers through social media, digital PR and online marketing activity.

You will work with the Growth Marketing Manager and Marketing & Communications team to create, schedule, monitor and evaluate campaigns that raise awareness and generate enquiries, strengthening the local digital presence across fostering services.

Qualifications

• Strong digital marketing and social media experience.
• Excellent communication skills.
• Ability to use insight and data to shape effective campaigns.
• Organised, creative and collaborative.
• Experience of paid social, recruitment marketing or community-focused campaigns is advantageous.

Responsabilités

• Plan, create and schedule engaging social media content to attract foster carers.
• Support digital PR, paid advertising, virtual events and local promotional activity.
• Manage regional social media channels and Google Business Profile listings.
• Monitor campaign performance and recommend improvements.
• Work with fostering services to promote local events and generate enquiries.
• Ensure content is clear, ethical and aligned to Five Rivers brand.

Connaissances

Digital marketing

Social media

Communication

Data-driven

Content creation

Outils

Google Business Profile

Description du poste

Help us reach more people who can make a life-changing difference to children and young people.

Five Rivers is seeking a creative, data-driven Digital Marketing Lead – Foster Carer Recruitment to help attract and engage prospective foster carers through social media, digital PR and online marketing activity.

Working with the Growth Marketing Manager and Marketing & Communications team, you will create, schedule, monitor and evaluate digital campaigns that raise awareness, generate enquiries and strengthen local digital presence across our fostering services.

About The Role

You will support delivery of the Finding New Carers Strategy, using performance data to improve activity and ensure messaging is clear, values-led and aligned to local service needs.

Key responsibilities

• Plan, create and schedule engaging social media content to attract foster carers.
• Support digital PR, paid advertising, virtual events and local promotional activity.
• Manage regional social media channels and Google Business Profile listings.
• Monitor campaign performance and recommend improvements.
• Work with fostering services to promote local events and generate enquiries.
• Ensure all content is clear, ethical, values-led and aligned to the Five Rivers brand.

About You

We are looking for someone with strong digital marketing and social media experience, excellent communication skills and the ability to use insight and data to shape effective campaigns.

You will be organised, creative and collaborative, with a passion for producing content that inspires people to begin their fostering journey. Experience of paid social, recruitment marketing or community-focused campaigns would be an advantage.

Working together

You will be part of a joined-up Foster Carer Recruitment function, working alongside colleagues responsible for strategic marketing, community engagement, partnerships and local lead generation.

Why join Five Rivers?

Five Rivers is a values-led organisation committed to making a positive difference to children, young people and families.

• 25 days holiday plus 8 bank holidays each year
• Company Pension Scheme
• Blue Light Card
• Simplyhealth medical cash back plan
• Professional monthly supervision
• Enhanced Maternity leave for employees over 1 year service
• Long service awards
• Values awards

Hours

37 hours per week

Monday to Thursday 9am – 17:00 pm

Friday 9am – 16:30pm

Location

Bromsgrove, this is a hybrid working role where you will be in the office a minimum of 2 days per week

If you are a creative digital marketer who wants to use your skills for meaningful impact, we would love to hear from you.