Website & Content Lead: Growth, UX & SEO

National Fostering Group; Bolton; Hybrid; GBP 45,000 - 51,000; Full time

Benefits offered by this job

27 days holiday

Bonus schemes

Generous pension scheme

Enhanced family leave

Employee Assistance Programme

Life Assurance

Job summary

National Fostering Group is seeking a Website & Content Manager in Bolton to own our digital presence, ensuring accessible, high-performing experiences that attract prospective foster carers and support recruitment goals.

You will manage website content, develop landing pages, and run digital campaigns. Use analytics, SEO and applicant insights to optimize performance, working with our marketing team and partners to enhance our in-house capabilities.

Qualifications

• Experienced digital professional with strong website management and content experience.
• Good understanding of SEO, analytics, user experience and conversion optimisation.
• Data-driven to improve digital performance.
• Confident communicator and stakeholder manager.

Responsibilities

• Manage National Fostering Group's websites and content.
• Develop landing pages and digital campaigns to improve inquiries.
• Improve user journeys to increase enquiries and conversions.
• Collaborate with marketing and external partners; test improvements and measure performance.
• Develop in-house digital capability to reduce reliance on external agencies.

Skills

Website management

Content management

SEO

Analytics

User experience

Conversion optimisation

Stakeholder management

Digital campaigns

Job description

National Fostering Group is seeking a Website & Content Manager in Bolton to own our digital presence, ensuring accessible, high-performing experiences that attract prospective foster carers and support recruitment goals.

You will manage website content, develop landing pages, and run digital campaigns. Use analytics, SEO and applicant insights to optimize performance, working with our marketing team and partners to enhance our in-house capabilities.