Web Marketing Manager

Chip; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid Working

Private Healthcare

Annual Training Budget

Pension 5% up to £50k

Company Laptop

Season Ticket Loan

Cycle to Work

28 days holidays + PH

Job summary

Chip is seeking a senior marketing lead to own the website strategy and growth metrics. You will manage a small team of two and collaborate with Growth, CRM, Brand, Product, Engineering and Compliance to deliver high-impact results.

Responsibilities include driving organic traffic, sign-ups, and cost-per-acquired member, plus leading SEO and GEO initiatives, and running a continuous CRO program across pages. Hybrid working in the UK is offered with a balance of hands-on work and leadership.

Qualifications

• Experience leading a small marketing/growth team.
• Proven track record in consumer digital growth, with measurable results.
• Strong SEO, technical and content skills with GEO strategy.
• Hands-on CRO: designing and analysing experiments.

Responsibilities

• Set website strategy and roadmap with targets for organic traffic, sign-ups, and CPA.
• Lead a two-person team and develop their craft.
• Drive SEO and GEO strategy to improve rankings and brand mention in AI tools.
• Run a conversion programme across landing/product/sign-up journeys with clear test backlog.
• Ensure site performance, accessibility, and technical tagging.
• Build web-powered CRM data capture and identity flows to Braze.
• Collaborate with paid growth, Brand, and Compliance to align pages.
• Work with AI tooling to ship more pages and tests with a lean team.

Skills

Data analytics

CRM integration

Growth marketing

SEO strategy

CRO / experiments

Fintech knowledge

People management potential

Webflow familiarity

FCA rules knowledge

Tools

Braze

GA4

BigQuery

Looker

Webflow

Job description

• You’ll report to our SVP Marketing and lead a team of two within our AI-first marketing function, working closely with Growth, CRM, Brand, Product, Engineering and Compliance. It’s a senior role that blends leading a small team with plenty of hands‑on work, and real ownership of the numbers
• Setting the website strategy and roadmap, and owning the targets behind it: organic traffic, sign‑ups and cost per acquired member
• Leading and developing a team of two, setting clear priorities and helping them grow their craft
• Leading SEO and GEO, so Chip ranks in Google and is cited accurately in ChatGPT, Gemini, Perplexity and Claude
• Running a continuous conversion programme across landing pages, product pages and sign‑up journeys, with a clear test backlog and honest readouts
• Keeping the site fast, accessible and technically sound, from Core Web Vitals and structured data to analytics and tagging
• Building web-powered CRM: data capture, identity and event flows from the site into Braze, so the path from first visit to first deposit is joined up
• Partnering with paid growth on landing pages and attribution, and with Brand to keep every page premium and on message
• Working with Compliance so financial promotions on the site are approved quickly, and shaping a process that keeps pace with a high testing cadence
• Using AI tooling to ship more pages, more tests and better content with a lean team
• Working Hours
• Monday to Thursday: 9:00 AM – 6:00 PM
• Friday: 8:00 AM – 4:00 PM (Start your weekend early!)
• Enjoy a structured yet balanced workweek, with an early Friday finish to kickstart your weekend!

Benefits

• 28 Days of Holidays - Plus Public Holidays: Take 28 days to unwind and recharge, plus all public holidays! We prioritize your work-life balance so you can enjoy life outside of work.
• Private Healthcare with Bupa - Your Health, Our Priority: Get comprehensive care with Vitality’s private healthcare, where your medical history is disregarded, ensuring peace of mind whenever you need it.
• Chip Fitness Benefits - Your Wellbeing, Your Way: Support your fitness and mental wellbeing with access to classes, programs, and personal goals. We’ve got you covered!
• Employee Assistance Programme - We’ve Got Your Back: Access confidential support for personal or work challenges, including mental health resources and practical advice. We’ve got your back!
• Hybrid Working - Flexibility at Its Best: Work in the office 3 times a week, blending in‑person collaboration with the comfort of home.
• Investing in Your Growth: We support your development with an annual training budget for courses, workshops, or conferences to help you advance your career.
• Pension: We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000. Plan ahead with confidence while you grow your career!
• Company Laptop - Work Anytime, Anywhere: Get a company laptop to stay productive on the go, wherever you are!
• Working Away Policy: Work from anywhere outside the UK for up to 90 days – take your job on the go!
• Cycle to Work Scheme - Ride in Style: Enjoy the Cycle to Work Scheme and pedal your way to a healthier, greener commute.
• Season Ticket Loan

• Comfort with data in GA4, BigQuery, Looker or similar (SQL is a bonus)
• The ability to make a clear case and bring Product, Engineering and Compliance with you
• Experience managing and developing people, or a strong appetite to step up into it
• Experience connecting web to CRM, ideally with Braze or a similar platform
• A track record leading web, SEO or growth for a consumer digital business, with results you can point to
• Strong SEO knowledge, technical and content, plus a considered point of view on GEO and where search is heading
• Growth marketing instincts, with fluency in funnels, attribution, CAC and LTV
• Hands‑on CRO experience: designing, running and analysing experiments at pace
• Experience in fintech, wealth or financial services
• Webflow expertise (our site runs on it)
• Experience working within FCA financial promotion rules