Web Marketing Manager

Chip – your wealth app; Greater London; On-site; GBP 59,000 - 72,000; Full time

Benefits offered by this job

Discretionary bonus

Private medical insurance

Pension scheme

Cycle to work

Job summary

Chip is seeking a Head of Web Growth in the UK to own the website strategy and drive organic traffic, sign-ups and CAC targets. You’ll lead a small team, shape SEO and GEO, and run a continuous CRO programme across pages and journeys.

You’ll collaborate with Product, Engineering and Compliance to keep the site fast, accessible and compliant, while building CRM data flows with Braze to smooth the path from first visit to first deposit.

Qualifications

• Track record leading web, SEO or growth for a consumer digital business.
• Experience managing and developing people or appetite to step up.
• Strong SEO knowledge, technical and content, with a view on GEO trends.
• Hands-on CRO: designing, running and analysing experiments.

Responsibilities

• Set website strategy and roadmap, owning targets for organic traffic, sign-ups and CAC.
• Lead and develop a team of two, setting priorities and growth plans.
• Lead SEO and GEO to ensure Chip ranks well and is accurately cited in AI chat tools.
• Run a continuous conversion programme across landing pages and sign-up journeys with a clear test backlog.
• Keep the site fast, accessible and technically sound (Core Web Vitals, analytics, tagging).
• Build web-powered CRM data flows from the site into Braze to join first visit to first deposit.

Skills

Growth leadership

SEO expertise

People management

CRO experience

Digital marketing

CRM integration

Data-driven decisions

Tools

Braze

GA4

BigQuery

Looker

Job description

At Chip, our mission is to build the most personal digital wealth manager. One place to build long-term wealth across savings, investments and pensions. getchip.uk is where many people meet Chip for the first time, and more and more of them arrive via an AI assistant's answer before they ever see a search results page.

What you can expect to be doing:

• Setting the website strategy and roadmap, and owning the targets behind it: organic traffic, sign-ups and cost per acquired member
• Leading and developing a team of two, setting clear priorities and helping them grow their craft
• Leading SEO and GEO, so Chip ranks in Google and is cited accurately in ChatGPT, Gemini, Perplexity and Claude
• Running a continuous conversion programme across landing pages, product pages and sign-up journeys, with a clear test backlog and honest readouts
• Keeping the site fast, accessible and technically sound, from Core Web Vitals and structured data to analytics and tagging
• Building web-powered CRM: data capture, identity and event flows from the site into Braze, so the path from first visit to first deposit is joined up
• Partnering with paid growth on landing pages and attribution, and with Brand to keep every page premium and on message
• Working with Compliance so financial promotions on the site are approved quickly, and shaping a process that keeps pace with a high testing cadence
• Using AI tooling to ship more pages, more tests and better content with a lean team

What we’re looking for:

• A track record leading web, SEO or growth for a consumer digital business, with results you can point to
• Experience managing and developing people, or a strong appetite to step up into it
• Strong SEO knowledge, technical and content, plus a considered point of view on GEO and where search is heading
• Hands-on CRO experience: designing, running and analysing experiments at pace
• Growth marketing instincts, with fluency in funnels, attribution, CAC and LTV
• Experience connecting web to CRM, ideally with Braze or a similar platform
• Comfort with data in GA4, BigQuery, Looker or similar (SQL is a bonus)
• The ability to make a clear case and bring Product, Engineering and Compliance with you

Nice to have

• Experience in fintech, wealth or financial services
• Webflow expertise (our site runs on it)
• Experience working within FCA financial promotion rules

What we’re really looking for:

Everything you do matters. Care about the end result. Challenge the norm. Disagree, yet commit to making it happen once a decision has been made. Do the best job possible.

Working Hours

• Monday to Thursday: 9:00 AM - 6:00 PM
• Friday: 8:00 AM - 4:00 PM (Start your weekend early!)

Enjoy a structured yet balanced workweek, with an early Friday finish to kickstart your weekend!

PERKS

• £65,000 per annum
• Discretionary Performance-Related Annual Bonus.
• Workplace pension scheme - We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000. Plan ahead with confidence while you grow your career!
• Private medical insurance (medical history disregarded)
• Employee Assistance Programme
• Cycle to work scheme
• Season ticket loan
• Free ChipX subscription for UK-based employees
• We are an equal-opportunity employer and value diversity
• Flexible working arrangements
• 28 days holiday plus bank holidays, plus the days between Christmas and New Year
• Annual training budget for courses, workshops, or conferences to help you advance your career.
• £30 per month Chip Fitness Benefit to suit your Mental/Physical Wellbeing
• Company laptop
• Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high-growth fintech startup

Our Interview Process:

• Video screen with someone from our Talent team
• Video interview with the hiring manager
• Final interview with CMO

We're committed to making our recruitment process accessible to everyone. If you require any reasonable adjustments at any stage of the application or interview process, please let us know at [e-mail] and we'll be happy to accommodate.

About Chip

Chip's mission is to make your life wealthy

We're building the wealth super app of the future. An app to build your long-term wealth across savings, investments and pensions.

We use technology to break down barriers so users can invest like the ultra-wealthy, giving them one simple place to manage, grow and protect their wealth.

The Sunday Times listed Chip as the 6th fastest growing tech company in Britain… and we're not slowing down. Chip serves over 400,000 active customers and looks after over £6billion in assets. These customers trust us to build the most amazing product we can, so working at Chip comes with real purpose.

Chip is being built by a fast-growing team of designers, developers, customer service professionals, marketers, banking experts, and entrepreneurs. Our funding story though is a little different. Chip is one of the most crowd-funded businesses in Europe, having raised over £50m from 29,000 investors, over 9 years. Crowdfunding is in our DNA and only Brewdog has more investors than Chip.

Our vision

To be the most personal digital wealth manager in the UK

Who We Are

Chip has a creative and diverse team of 180, from all different backgrounds and industries. We’re driven and passionate people, but no one takes themselves too seriously.

Don't just take our word for it. We have a few awards under our belt, including Best Personal Finance App at the 2022, 2024 & 2025 British Bank Awards.

Our Values

Be ACCOUNTABLE
Everything you do matters, Care about the end result, Challenge the norm, Disagree, yet commit to making it happen once a decision has been made, Do the best job possible

Be BOLD
Share our Ambition and do your bit to achieve it, Innovate: challenge the norm, break the mould and make it happen, Set goals that truly align with our mission, Do your best for our customers

Be COLLABORATIVE
Work cross-functionally - we win as a team, Build strong relationships based on trust, Treat others fairly and respectfully, Hold others to account, Be supportive and inclusive, Have fun together

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.