Web Analyst

JR United Kingdom; Warrington; On-site; GBP 30,000 - 45,000; Full time

Job summary

A high-growth Ecommerce brand is seeking a passionate Web Analyst to enhance digital performance. This role involves analysing web metrics, supporting marketing effectiveness, and providing actionable insights to drive strategy across ecommerce. Ideal for someone ready to advance their analytics career in a collaborative environment.

Qualifications

• Experience as a Web or Digital Analyst with ecommerce metrics.
• Proficiency in GA4 is essential.
• Strong communication and stakeholder management skills.

Responsibilities

• Analyse website and customer behaviour data.
• Develop dashboards and visualisations for performance monitoring.
• Support A/B testing initiatives for conversion improvements.

Skills

Web Analytics

Data Analysis

Communication

Stakeholder Management

Data Visualisation

Tools

GA4

Power BI

Tableau

Shopify

ContentSquare

Job description

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Are you a data-driven Web Analyst looking to join a high-growth Ecommerce brand?

Forward Role is excited to be supporting in the search for a passionate Web Analyst.

This is an exciting opportunity to play a key role in shaping digital performance for a thriving, product-led retail business with major growth plans across new product categories, digital marketing, and international markets.

As a Web Analyst, you will join a newly developed and growing data function. You will the bridge between data and decision-making – providing deep insights that will shape UX, optimise conversion, and drive digital strategy across ecommerce and marketing.

The role will be predominantly focusing on Web Analytics – digging in to ecommerce and website metrics, unearthing actionable insights and driving change.

You will also be supporting the Performance Marketing team in understanding campaign effectiveness across different channels.

• Analyse website and customer behaviour data
• Report on key digital metrics including conversion, basket behaviour, checkout flow, and engagement.
• Build customer journey profiles and segment analysis to support strategic planning and conversion improvements.
• Develop dashboards and visualisations to help stakeholders monitor performance and spot trends.
• Evaluate the impact of website changes, content updates, and marketing campaigns on performance metrics.
• Support A/B testing initiatives to continuously drive conversion and improvements to the user experience.
• Provide insights that inform trading, design, and content decisions.
• Work closely with teams across Digital, Marketing, and Ecom to define and answer key business questions.
• Present data in a way that is clear and digestible for non-technical audiences.

Skills & Experience:

• Previous experience as a Web or Digital Analyst (or similar) – you must have experience working with website and digital data, and ideally ecommerce/retail metrics.
• Experience with GA4 is essential
• Shopify, ContentSquare and Power BI are desirable
• Experience building reports and dashboards
• Comfortable working with large data sets and turning them into actionable insights.
• Excellent communication skills and stakeholder management.
• Experience with data visualisation tools (Power BI, Tableau, etc.) is a plus.

This is a fantastic role for someone ready to take the next step in their digital analytics career, joining a collaborative team at a business undergoing exciting growth!