Web Analyst

JR United Kingdom; Stoke-on-Trent; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the UK hospitality sector is looking for a Digital Analyst to analyze online customer journeys and provide actionable insights. This high-impact role involves collaboration with marketing, digital, and CRM teams to optimize the digital experience. The position offers flexible hybrid working with just two days per month in the office.

Benefits

Flexible hybrid working

Broad exposure across marketing, product, and tech teams

Join a growing data function

Qualifications

• Proven experience in digital analytics (GA4 or Adobe Analytics).
• Comfortable presenting insights to non-technical teams.
• Experience with data visualization tools (Looker Studio, Power BI) is a plus.

Responsibilities

• Analyse digital journeys and conversion paths using GA4.
• Deliver insights that inform CRO, UX, and broader digital strategy.
• Build dashboards and visual reports to communicate findings.

Skills

Digital analytics

GA4

SQL

Data visualization

Adobe Analytics

Tools

Looker Studio

Power BI

Job description

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Location: Burton-upon-Trent (Hybrid – 2 days/month)

The Company

This is a leading name in the UK hospitality space undergoing a major digital and data transformation. With millions of customer touchpoints across web, app, and physical locations, they’re investing heavily in building a best-in-class analytics function to better understand and optimise the full customer experience.

The Role

As Digital Analyst, you’ll sit at the intersection of digital and customer data—owning the analysis of online journeys across multiple platforms. You’ll use GA4 to uncover actionable insights, while also blending online and offline datasets using SQL to drive deeper business intelligence across channels.

It’s a high-impact role with visibility across marketing, digital product, and data teams.

Key Responsibilities

• Analyse digital journeys and conversion paths using GA4
• Deliver insights that inform CRO, UX, and broader digital strategy
• Build dashboards and visual reports to communicate findings to stakeholders
• Partner with marketing, digital, and CRM teams to inform optimisation initiatives

Skills & Experience

• Proven experience in digital analytics (GA4 or Adobe Analytics)
• Comfortable presenting insights to non-technical teams
• Experience with data visualisation tools (e.g., Looker Studio, Power BI) is a plus

Why Apply?

• Flexible hybrid working – just 2 days a month in the office
• Join a growing data function at the heart of a national brand’s digital evolution
• Broad exposure across marketing, product, and tech teams

Interested?

Please send your CV to Daniel Abbasi at Harnham via the apply link on this page.