Web Analyst - Remote

Forward Role; Manchester; Remote; GBP 30,000 - 50,000; Full time

Job summary

A leading B2B distributor in the UK is seeking a Web Analyst to enhance their digital and product strategy. This role involves data analysis to understand user behaviors, optimize their digital presence, and improve user experience amidst the company’s expansion through digital transformation.

Qualifications

• Previous experience in a Web Analytics focused role.
• Excellent knowledge of Google Analytics/GA4.
• Good understanding of Google Tag Manager.

Responsibilities

• Analyzing web traffic and user behaviors from various data sources.
• Collaboration with Data Scientists for holistic customer insights.
• Support A/B testing and drive the CRO roadmap.

Skills

Data Analysis

User Behavior Insights

Attention to Detail

Collaboration

Tools

Google Analytics/GA4

Google Tag Manager

HotJar

Optimizely

Job description

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Forward Role are working with an exciting B2B distributor with a turnover in excess of £100million. The business has expanded hugely over the past few years through organic growth and acquisition. Through centralising it’s functions, the company now operate efficiently and are hugely successful across UK, Ireland and Europe. There is now a huge focus on the customer, and massive investment in to the ongoing digital transformation to become an ecommerce led, customer focused business.

The Digital & Customer Insights function is expanding and are looking for a Web Analyst to join the team!

As a Web Analyst, you will be using data to develop an in-depth understanding into user behaviors, and how the interact across different products and pages on-site and in the app. Your insights will be used to drive digital and product strategy, optimize the journey, increase conversion, and enhance the user experience.

Role & Responsibilities:

• Utilising data from a variety of sources and tools to analyses and deliver insight and understand trends to do with web traffic, user behaviours
• Work in collaboration with Data Scientists and Customer Analysts to provide a hollisitci view of product and customer insights
• Support E-commerce team with A/B test analysis and driving the CRO roapmap
• Conduct user research to support data analysis and feed insights into the UX teams to support a new website build
• Integration of customer satisfaction surveys
• Managing improvements to Tag Management and data layer set up

What you need to succeed:

• Previous experience in a Web Analytics focused role
• Excellent working knowledge of Google Analytics/GA4
• Good understanding of Google Tag Manager
• Experience with session recording and/or testing tools such as HotJar, SessionCam, Optimizely, VWO etc would be desirable
• Understanding of CRO and split testing
• Excellent attention to detail, with the ability to pull insights and tell a story through data

This is a brilliant role for someone looking to join a growing team, in a dynamic and forward thinking environment. If you want to take a leap in your Web Analytics career, please get in touch with Sophie at Forward Role.

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