Web Analyst

Norton Blake Limited; Greater London; On-site; GBP 38,000 - 60,000; Full time

Job summary

Norton Blake Limited is seeking a Web / Marketing Analyst to join our team in Greater London. The role combines digital marketing expertise, web analytics and data analysis to turn numbers into actionable business recommendations.

You will analyse performance across channels, merge data from multiple platforms, and build dashboards to inform marketing optimisations. A strong background in Google Analytics, Google Ads and SQL is essential.

Qualifications

• Strong digital marketing and web analytics experience.
• Good knowledge of Google Analytics and Google Ads.
• Understanding of Meta advertising, paid search and multichannel marketing.
• Practical SQL and data analysis skills.
• Experience combining data from multiple sources.
• Ability to produce reports, dashboards and visualisations.

Responsibilities

• Analysing website and digital marketing performance across multiple channels.
• Bringing together data from different platforms to provide meaningful insights.
• Using SQL to extract, combine and analyse data.
• Working with Google Analytics, Google Ads, Meta and paid search data.
• Building reports, dashboards and data visualisations.
• Identifying trends, opportunities and areas for marketing optimisation.
• Translating analytical findings into clear commercial recommendations.

Skills

Digital marketing

Web analytics

SQL

Google Analytics

Google Ads

Data visualization

Tools

Meta Ads

Job description

Are you a digitally minded analyst who enjoys turning data into meaningful business insights?

We're looking for a Web / Marketing Analyst to join an exciting opportunity, combining digital marketing expertise, web analytics and data analysis.

This is a great opportunity for someone who understands digital marketing channels, enjoys working with multiple data sources and can translate complex data into actionable recommendations.

What you'll be doing:

• Analysing website and digital marketing performance across multiple channels.
• Bringing together data from different platforms to provide meaningful insights.
• Using SQL to extract, combine and analyse data.
• Working with Google Analytics, Google Ads, Meta and paid search data.
• Building reports, dashboards and data visualisations.
• Identifying trends, opportunities and areas for marketing optimisation.
• Translating analytical findings into clear commercial recommendations.

What we're looking for:

• Strong digital marketing and web analytics experience.
• Good knowledge of Google Analytics and Google Ads.
• Understanding of Meta advertising, paid search and multichannel marketing.
• Practical SQL and data analysis skills.
• Experience combining data from multiple sources.
• Ability to produce reports, dashboards and visualisations.
• Strong commercial awareness and business interpretation skills.
• Excellent problem-solving skills and a proactive mindset.

We're particularly interested in candidates who sit at the intersection of Digital Marketing, Web Analytics and Data Analysis.

This isn't a pure Data Analyst or Tracking Specialist role. We need someone who understands digital marketing, can work confidently with data and, most importantly, knows how to turn numbers into meaningful business and marketing recommendations.

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