Marketing Manager (0E7A157)

Referment; Greater London; On-site; GBP 55,000 - 85,000; Full time

Job summary

Referment, a London-based company, is seeking a hands-on Marketing Manager to run marketing across a broad channel mix and to own the website product for its growing AI-powered platform.

You'll be part of the Growth team reporting to the VP of Growth, planning and delivering marketing programmes with a flexible bench of freelancers and partners.

Qualifications

• 3–5 years in marketing roles in B2B SaaS.
• Excellent writing: translate technical topics into clear copy for senior buyers.
• Generalist across ABM, events, content, social, email, performance marketing and PR.

Responsibilities

• Run account-based marketing programmes, coordinating multi-channel touches across target accounts with the BDR and sales teams.
• Plan and deliver events, from trade shows and conferences to workshops, including promotion and follow-up.
• Create content that builds authority in construction and infrastructure risk: articles, case studies, guides and videos.
• Own LinkedIn and email marketing, producing a regular cadence of posts and campaigns.
• Manage limited performance marketing campaigns aimed at specific organisations, and report on their return.
• Drive PR, including press releases, announcements and award submissions.
• Manage and improve the website on Webflow, keeping it current and converting.
• Brief and manage freelance designers and video partners to a consistent standard, and manage an answer-engine-optimisation partner.
• Track performance by channel and campaign to decide where effort goes next.

Skills

ABM

Events

Content creation

Copywriting

Social media

Email marketing

Tools

HubSpot

Webflow

Job description

Referment is working with a London-based company whose AI platform helps the world's largest construction and infrastructure projects forecast outcomes and reduce risk. It serves major owner-operators in energy, utilities and mass transit, and has more recently developed generative AI capabilities for capital project planning and reporting.

The company is looking for a hands-on Marketing Manager to run its marketing across a broad channel mix - account-based marketing, events, content, social, email and performance - and to act as product owner for its website. You'll sit in the Growth team, reporting to the VP of Growth, and own the planning and delivery of marketing programmes.

The role is deliberately wide. You'll move between writing and content, campaign execution and partner management, with no direct reports but a bench of freelance designers, video production partners and a specialist agency to brief and hold to deadline.

The Role

• Run account-based marketing programmes, coordinating multi-channel touches across target accounts with the BDR and sales teams.
• Plan and deliver events, from trade shows and conferences to workshops, including promotion and follow-up.
• Create content that builds authority in construction and infrastructure risk: articles, case studies, guides and videos.
• Own LinkedIn and email marketing, producing a regular cadence of posts and campaigns.
• Manage limited performance marketing campaigns aimed at specific organisations, and report on their return.
• Drive PR, including press releases, announcements and award submissions.
• Manage and improve the website on Webflow, keeping it current and converting.
• Brief and manage freelance designers and video partners to a consistent standard, and manage an answer-engine-optimisation partner.
• Track performance by channel and campaign to decide where effort goes next.

What We're Looking For

• 3-5 years in marketing roles in B2B SaaS.
• Excellent writing - able to turn technical subject matter into clear, confident copy for senior buyers.
• A generalist's range across ABM, events, content, social, email, performance marketing and PR, and an understanding of how each contributes to pipeline.
• Experience managing external partners: freelancers, agencies and specialist vendors.
• A genuine interest in the problems the company solves, and in how its customers talk about their world.
• A preference for accountability and agency - ownership of outcomes rather than tasks.

Nice to Have

• Experience in construction, infrastructure or the built environment.
• Experience with HubSpot and Webflow.
• Familiarity with AI/ML products.

This could suit a B2B SaaS marketer ready to take on a broader, more autonomous remit, or a generalist who enjoys both writing and campaign delivery.

#Referment