Demand Generation Manager

SR2 | Socially Responsible Recruitment | Certified B Corporation™; West of England; On-site; GBP 36,000 - 60,000; Full time

Job summary

SR2 | Socially Responsible Recruitment | Certified B Corporation™ is seeking a Growth Marketing Lead for a tech-for-good fintech. You will build outbound campaigns targeting enterprise accounts and senior decision-makers, with a focus on US market opportunities and generating meaningful pipeline.

This role requires 3–6 years in B2B demand gen, growth, and pipeline generation, ideally in SaaS/fintech. You’ll work with sales, founders and domain experts to craft compelling reasons to engage,

Qualifications

• 3–6 years across B2B demand gen, growth, pipeline generation, ideally within SaaS, fintech or financial services.

Responsibilities

• Build outbound campaigns into enterprise accounts.
• Identify senior decision-makers and craft messages that get responses.
• Turn market news and industry developments into reasons to start conversations.
• Make conferences and events generate pipeline.
• Collaborate closely with sales, founders and industry experts.
• Experiment, measure, tweak and iterate to find what works.
• Build the demand-gen playbook rather than inheriting one.
• Own pipeline generation and drive growth objectives.

Skills

B2B demand generation

Growth marketing

Pipeline generation

SaaS

Job description

Growth Marketing Lead | Tech-for-Good | Up to £60k + commission

I'm supporting one of my longest standing clients who are a brilliant tech-for-good fintech that's building technology used by some of the world's largest financial institutions.

They sit at the intersection of fintech, SaaS, AI and responsible investment using technology to give investors more transparency, more control and a genuine voice in the companies they own.

Very cool business, diverse, smart people with a proper mission behind it.

And they're now looking for a Growth Marketing Lead to help seriously accelerate growth.

Brief: Build the engine that gets them in front of more of the right people.

You’ll be targeting some pretty chunky organisations, global asset managers, institutional investors and other major financial institutions, particularly across the US market.

Think:

• Building creative outbound campaigns into enterprise accounts
• Finding senior decision-makers and working out what will actually get their attention
• Turning market news and industry developments into reasons to start conversations
• Making conferences and events actually generate pipeline
• Working closely with sales, founders and genuine industry experts
• Experimenting, measuring, tweaking and figuring out what works
• Ultimately building the demand-gen playbook rather than inheriting one

This is not a “keep the marketing calendar ticking over” job.

They want someone commercial who gets a kick out of creating pipeline, someone who can research a huge target account, find the five people worth speaking to, understand what they care about and create a reason for them to respond.

You’ll probably have 3–6ish years across B2B demand gen, growth, pipeline generation, ideally within SaaS, fintech or financial services. You absolutely do not need to arrive as an expert in their niche.

Curiosity matters more and being the sort of person who sees a relatively blank playbook and thinks “excellent, I can build this properly” will help enormously.

The progression is interesting too. As the function grows, this could naturally develop towards broader leadership, within Marketing or Partnerships depending on where your strengths take you.

Genuine ownership of pipeline generation

Loads of scope to make the role your own

If you're brilliant at getting B2B companies into conversations they weren't already having, I want to hear from you.