VP of Growth

Jobtailor; Greater London; On-site; GBP 95,000 - 135,000; Full time

Job summary

Jobtailor is seeking a seasoned Growth leader to drive demand generation, ABM, and pipeline across product marketing, content, and branding. You will lead a four-person BDR team and own the customer journey from education to loyalty, overseeing a data-driven, multi-channel strategy.

You will partner with Sales and Product to expand ICPs, enter new markets, and balance existing priorities with experiments. This senior role reports to the CEO and sits on the leadership team.

Qualifications

• 5–8+ years in demand generation, growth marketing, or pipeline-focused roles in venture-backed B2B SaaS.
• Enterprise GTM and 12–18+ month enterprise sales cycles experience.
• Experience with account-based approaches for enterprise accounts.
• Must mention the word crane in the application.
• Familiarity with AI/ML products and marketing capabilities for non-technical buyers preferred.

Responsibilities

• Lead the Growth team across product marketing, content and brand, growth marketing, and a four-person BDR team
• Own the entire customer journey from education and awareness through loyalty and referral
• Build a programmatic, measurable pipeline engine across ABM, events, content, and outbound
• Establish systems, cadences, metrics, and accountability across channels and campaigns
• Directly manage, coach, and develop four Business Development Representatives
• Conduct weekly pipeline reviews, call coaching, sequencing strategy, and meeting-generation activities
• Orchestrate a multidisciplinary marketing team and prioritise campaigns and content investments around pipeline
• Drive account-based marketing programmes and coordinate multichannel activity across target enterprise accounts
• Own funnel data, attribution, stage conversion rates, and channel pipeline contribution
• Partner with the VP of Sales on funnel data and handoff quality
• Partner with Product on positioning, ICP expansion, and new market entry
• Balance existing-product priorities with new experiments
• Report directly to the CEO and serve on the senior leadership team

Skills

Demand Generation

Account-Based Marketing

Data Analysis

Team Leadership

Enterprise GTM Experience

Tools

Dashboards

CRM Systems

Marketing Automation

Job description

• Lead the Growth team across product marketing, content and brand, growth marketing, and a four-person BDR team
• Own the entire customer journey from education and awareness through loyalty and referral
• Build a programmatic, measurable pipeline engine across ABM, events, content, and outbound
• Establish systems, cadences, metrics, and accountability across channels and campaigns
• Directly manage, coach, and develop four Business Development Representatives
• Conduct weekly pipeline reviews, call coaching, sequencing strategy, and meeting-generation activities
• Orchestrate a multidisciplinary marketing team and prioritise campaigns and content investments around pipeline
• Drive account-based marketing programmes and coordinate multichannel activity across target enterprise accounts
• Own funnel data, attribution, stage conversion rates, and channel pipeline contribution
• Partner with the VP of Sales on funnel data and handoff quality
• Partner with Product on positioning, ICP expansion, and new market entry
• Balance existing-product priorities with new experiments
• Report directly to the CEO and serve on the senior leadership team

Requirements

• 5–8+ years in demand generation, growth marketing, or pipeline-focused marketing roles in venture-backed B2B SaaS
• Enterprise GTM experience
• Experience operating with 12–18+ month enterprise sales cycles
• Experience with account-based approaches for enterprise accounts
• Passion for understanding customer needs, challenges, communication styles, and channels
• Track record of building process and rigour where they did not previously exist
• Strong data orientation, including dashboards, KPIs, attribution analysis, and data-driven prioritisation
• Comfort with small SAM and niche markets
• Attention to detail; application must mention the word “crane”
• Experience in construction, infrastructure, or built-environment industries is nice to have
• Familiarity with AI/ML products and marketing technical capabilities to non-technical buyers is nice to have
• Experience expanding an ICP into adjacent segments is nice to have

Core Competencies

Demonstrates expertise in demand generation and growth marketing within B2B SaaS, focusing on account-based marketing strategies and data-driven decision-making. Proven ability to lead teams, manage customer journeys, and optimize pipeline performance across various channels.

Highest-signal resume keywords

• Demand Generation
• Account-Based Marketing
• Data Analysis
• Team Leadership
• Enterprise GTM Experience

Hard Skills

• Pipeline Management
• Attribution Analysis
• KPI Development
• Process Building
• Campaign Optimization

Soft Skills

• Coaching
• Communication
• Attention to Detail
• Customer Understanding

Industry Keywords

• B2B SaaS
• Enterprise Sales Cycles
• Construction Industry
• Infrastructure
• Built Environment

Tools & Technologies

• Dashboards
• CRM Systems
• Marketing Automation Tools