VP of Demand Generation Marketing

Gravitas Recruitment Group (Global) Ltd; England; Hybrid; GBP 10,000,000 - 12,000,000; Full time

Benefits offered by this job

Standard benefits

Variable budget for Marketing technology and agencies

Job summary

A recruitment agency is seeking a Head of / VP of Performance Marketing. The successful candidate will take ownership of the marketing function to drive a measurable increase in sales pipeline through data-driven campaigns. This role requires technical proficiency in tools like HubSpot and Clay, experience working closely with SDR teams, and the ability to present strategy to leadership while optimizing processes. A full-time position located in London, UK with a hybrid working model.

Qualifications

• Must have deep familiarity with modern marketing stacks and tools.
• Experience with managing budgets in marketing functions.
• Demonstrated ability to drive ROI and measurable growth.

Responsibilities

• Architect and optimize the growth engine using technology.
• Lead the SDR team with actionable intelligence and data.
• Manage marketing budgets focusing on unit economics and ROI.
• Drive the team's output from activity-based to outcome-based.

Skills

Technical proficiency with marketing tools

Experience working with SDR/BDR teams

Ability to present strategies to leadership

Understanding of data-driven marketing

Tools

HubSpot

Clay

Google Ads

LinkedIn

Job description

Overview

Head of / VP of Performance Marketing (Tech Company) £10-12 Million ARR

• Retained Exclusive Search
• Location: London, UK (Hybrid)
• 3 Days a week in the office - Tuesday, Wednesday, Thursday

The Mandate

We are looking for a lead generation engine builder, not a brand custodian. We need a senior operator to take ownership of the marketing function, assess the current state, and build on top of our current processes to drive a measurable (double-digit) increase in sales pipeline. This role sits at the intersection of Marketing, Sales, and Product, translating business goals into executable, data-driven campaigns.

Key Objectives

• Architect the Growth Engine: Optimize our tech stack (HubSpot, Clay, and data orchestration tools) to automate the flow from "suspect" to "opportunity."
• Fuel the SDR Team: Move beyond basic lead handoffs. Act as the intelligence partner to the growing SDR organization, supplying high-intent signals and enriched data to drive outbound efficiency.
• ROI Driven Execution: Establish a clear "Dollars-in to Pipeline-out" model. Manage the budget and external agencies with a focus on unit economics and ROI, not vanity metrics.
• Leadership: Manage the team to increase output velocity. Shift the culture from "activity-based" to "outcome-based."

Who we are looking for

• Technically Proficient Marketer: You are native to the modern stack (HubSpot, Automation, Data Enrichment). You understand how to use tools like Clay to build competitive advantages in outreach.
• A Sales Partner: You have likely worked closely with high-volume SDR/BDR teams before. You understand that Marketing fails if Sales doesn't succeed.
• A Player-Coach: You can present strategy to the Leadership team, but you are willing to get into the workflows to fix a broken process.

Resources & Team Structure

• Variable Budget: $300k – $400k (approx.)
• Covers Technology (HubSpot, Clay, etc.), Paid Media (Google Ads, LinkedIn), and Agency fees.
• Actively reviewing opportunities to engage in Events and Conferences for 2026.
• Note: Potential to increase budget by 20-30% based on demonstrated performance and ROI.
• Reporting into this Role: Marketing Director (8 years tenure; deep product/content knowledge & HubSpot execution).

All other Standard Benefits

Organization Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Information Technology and Marketing
• Industries: Software Development, IT System Custom Software Development, and Data Infrastructure and Analytics