Virtual Events Manager

3Search; Greater London; Hybrid; GBP 42,000 - 66,000; Full time

Job summary

3Search in London is seeking a Virtual Events Specialist to own a growing global virtual events programme. This 12-month maternity cover is a full-time, hybrid role with 1-2 days in office across London, Dublin or Cork, focusing on webinars, executive roundtables, and large-scale events that drive pipeline and brand awareness.

You will manage end-to-end event production, develop integrated campaigns across email, social, and partners, and work with Sales and Marketing to maximise registrations,

Qualifications

• 2–5 years' experience in virtual events or webinar marketing
• End-to-end event management from planning to post-event analysis
• Hands-on experience with major platforms (Zoom Events, ON24, Livestorm, GoToWebinar)
• Working knowledge of HubSpot, forms, workflows and integrations
• Understanding of demand generation, lead lifecycle and campaign attribution
• Strong project management across regions and time zones

Responsibilities

• Own global virtual events strategy and calendar across regions
• Plan and deliver webinars, executive roundtables, customer panels, product demos and flagship events
• Manage end-to-end event production, speaker management, briefings, rehearsals and live delivery
• Develop integrated promotional campaigns across email, paid and organic social, website, partner and sales channels
• Manage registration pages, marketing automation workflows and post-event nurture
• Collaborate with Sales and BDR/SDR to drive registrations and pipeline
• Oversee event tech and CRM integrations, ensuring accurate tracking
• Produce post-event reports and actionable insights

Skills

Virtual events

Demand generation

Campaign marketing

Project management

Cross-functional collaboration

Communication

Tools

Zoom Events

ON24

Livestorm

GoToWebinar

HubSpot

Tableau

Job description

B2B SaaS | 12 month Maternity cover Full time - Hybrid 1-2 days in office either London, Dublin or Cork

Are you an experienced B2B marketer with a passion for virtual events and demand generation?

We are looking for a Virtual Events Specialist to take ownership of an established and growing global virtual events programme within a leading technology business.

This is an exciting opportunity to shape and scale a programme that plays a significant role in generating pipeline, engaging customers and building brand awareness. You will manage the end-to-end delivery of webinars, digital roundtables, customer showcases and large-scale virtual events across multiple international markets.

Working at the intersection of demand generation, content, brand and sales, you will collaborate with teams across the business to ensure every event delivers a strong audience experience and measurable commercial results.

The Role

Key responsibilities will include:

• Owning the global virtual events strategy and calendar across multiple products and regions.
• Planning and delivering webinars, executive roundtables, customer panels, product demonstrations and flagship virtual events.
• Managing end-to-end event production, including speaker management, briefing, rehearsals, presentations and live delivery.
• Developing integrated promotional campaigns across email, paid and organic social, website, partner and sales channels.
• Managing registration pages, marketing automation workflows and post-event nurture campaigns.
• Working closely with Sales and BDR/SDR teams to drive registrations, follow-up activity and meeting generation.
• Managing event technology and CRM integrations, ensuring accurate tracking and attribution.
• Monitoring performance across registrations, attendance, lead generation and pipeline contribution.
• Producing post-event reports and using insights to continually improve event performance.
• Collaborating with Product Marketing, Customer Advocacy, Creative, Sales and international marketing teams to develop relevant content and secure customer and industry speakers.

About You

You will be an organised, proactive and commercially minded marketer with experience delivering successful virtual events programmes within a B2B technology or SaaS environment.

You will ideally have:

• 2–5 years' experience in virtual events, webinar marketing, demand generation or campaign marketing.
• Proven experience managing virtual events end-to-end, from planning and promotion through to live production and reporting.
• Hands-on experience with Zoom Events or similar platforms such as ON24, Livestorm or GoToWebinar.
• Working knowledge of HubSpot, including forms, workflows, campaign tracking and integrations.
• An understanding of demand generation, lead lifecycle, campaign attribution and pipeline measurement.
• Strong project management skills, with the ability to manage multiple events across different regions and time zones.
• Experience working cross-functionally with Sales, Marketing, Product and senior stakeholders.
• Excellent communication skills, with confidence briefing senior executives and external speakers.
• Exceptional attention to detail and the ability to remain calm and solutions-focused when managing live events.

Desirable Experience

• Delivering large-scale virtual events with 500+ registrants and multiple speakers.
• Experience working with customer speakers, influencers and industry thought leaders.
• Knowledge of Tableau and campaign performance reporting.
• Experience managing international events across EMEA, North America and APAC.
• Understanding of ideal customer profiles, audience segmentation and account-based marketing.
• Experience repurposing event content into video, social and on-demand campaigns.

The Opportunity

This is a fantastic opportunity for a hands-on marketer to take ownership of a high-impact global programme, develop its strategy and play a key role in driving demand and commercial growth within a fast-growing technology business.