Head of Events

Portfolio Group; Manchester; Sur place; GBP 90 000 - 120 000; Plein temps

Résumé du poste

Portfolio Group is seeking a Head of Events in the UK to own the events strategy end-to-end, with webinars as the primary channel, to drive new business acquisition and revenue.

You will lead a small events team, work closely with Sales, Business Development and Operations, and be accountable for pipeline generation, conversion and measurable ROI in a fast-growing B2B environment.

Qualifications

• Proven experience delivering commercially successful events or webinars focused on new business growth.
• Strong understanding of sales cycles, lead generation and follow-up processes.
• Highly commercial mindset with a clear focus on ROI and revenue impact.
• Confident people leader able to motivate, coach and drive accountability.
• Strong analytical skills and confidence presenting performance data to senior stakeholders.
• Experience using CRM systems and performance data.

Responsabilités

• Full ownership of the events and seminars programme, with responsibility for revenue and performance targets.
• Leading a webinar-led events strategy designed to generate and convert sales opportunities.
• Planning and mapping future events while continuously improving current programmes.
• Tracking and improving key metrics including registrations, attendance, cancellations, conversion rates and sales performance.
• Detailed post-event analysis covering delegate quality, engagement and commercial outcomes.
• Working closely with Sales, Business Development and Sales Operations to ensure effective lead follow-up and opportunity conversion.
• Managing workflow, priorities and development of a small events team.
• Producing regular performance updates and insights for senior stakeholders.
• Overseeing event-related marketing copy and communications.
• Identifying opportunities to introduce new formats, approaches and improvements.

Connaissances

Event leadership

Webinar strategy

Lead generation

Sales alignment

Data analytics

CRM experience

CRM software

Outils

CRM software

Description du poste

Lead the UK events strategy end-to-end, owning performance, targets and delivery!

I’m supporting a high-growth B2B business with the appointment of a Head of Events to take full ownership of a commercially driven events function!

The business operates at scale with established global operations across the UK, Europe, the US and Asia (including Tokyo, Paris and North America), and events play a critical role in driving new customer acquisition.

This role is ideal for someone who sees events as a revenue channel, not a marketing exercise. You’ll be responsible for building, optimising and scaling an events programme that directly supports new business acquisition – with webinars as the primary channel.

This is a hands-on leadership role with clear accountability for pipeline generation, conversion and revenue impact, working closely with sales teams in a commercially led environment.

Day to Day / Responsibilities

• Full ownership of the events and seminars programme, with responsibility for revenue and performance targets
• Leading a webinar-led events strategy designed to generate and convert sales opportunities
• Planning and mapping future events while continuously improving current programmes
• Tracking and improving key metrics including registrations, attendance, cancellations, conversion rates and sales performance
• Detailed post-event analysis covering delegate quality, engagement and commercial outcomes
• Working closely with Sales, Business Development and Sales Operations to ensure effective lead follow-up and opportunity conversion
• Managing workflow, priorities and development of a small events team
• Producing regular performance updates and insights for senior stakeholders
• Overseeing event-related marketing copy and communications
• Identifying opportunities to introduce new formats, approaches and improvements

What I’m Looking For

• Proven experience delivering commercially successful events or webinars focused on new business growth
• Strong understanding of sales cycles, lead generation and follow-up processes
• Highly commercial mindset with a clear focus on ROI and revenue impact
• Confident people leader able to motivate, coach and drive accountability
• Strong analytical skills and confidence presenting performance data to senior stakeholders
• Comfortable working in a fast-paced, performance-led environment
• Experience using CRM systems and performance data

If you think in conversion rates, sales follow up and revenue impact – not just registrations – you’ll feel right at home here!

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