VIP B2B Events Sponsorship Leader

Product Marketing Alliance; Greater London; Hybrid; GBP 32,000 - 38,000; Full time

Benefits offered by this job

34 days' paid holiday

Flexible working hours

Work from UK or London office (hybrid/

WFH kit and equipment budget

Office snacks and fruit

Job summary

Product Marketing Alliance is seeking a commercially driven VIP Event Sponsorship Sales Executive to own an invitation-only dinner series and bespoke experiences. You will sell sponsorships to top-tier B2B brands, driving long-term partnerships across our community portfolio.

You’ll collaborate with the sponsorship team to identify opportunities, open doors, and nurture relationships that span across our events and communities, with hybrid or remote UK work options.

Qualifications

• Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
• You understand prospecting and developing strong relationships with enterprise customers.
• You are determined, focused, and able to hunt and close net new business.
• You meet or exceed tough targets with proven results.
• You can experiment with different tactics and adapt to new trends.
• You want ownership from day one and are ready to level up.
• Experience with project tools like Asana is a plus.

Responsibilities

• Executive Event Sales: Lead sponsorship sales for The Alliances' portfolio of exclusive, invite-only dinners and professional experiences.
• New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
• Client Outreach & Relationship Building: Re-engage existing clients from our digital and event portfolios, cultivating long-term sponsorship partnerships.
• Revenue Growth: Deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
• Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
• Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
• Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
• Collaboration: Work cross-functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
• Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.

Skills

Sponsorship sales

Enterprise relationships

Prospecting

Target achievement

Adaptability

Ownership from day one

Asana experience

Tools

Asana

Job description

Product Marketing Alliance is seeking a commercially driven VIP Event Sponsorship Sales Executive to own an invitation-only dinner series and bespoke experiences. You will sell sponsorships to top-tier B2B brands, driving long-term partnerships across our community portfolio.

You’ll collaborate with the sponsorship team to identify opportunities, open doors, and nurture relationships that span across our events and communities, with hybrid or remote UK work options.